Todd McFarlane | Reinventing Spider-Man and Spawning an Empire

Listen here to discover how Todd McFarlane reinvented comic book icons, founded Image Comics, and revamped the toy business with a priority on quality!

What We Discuss with Todd McFarlane:

• How Todd McFarlane successfully reinvented Spider-Man and created the iconic character Venom while working at Marvel Comics, despite facing resistance from his bosses who were reluctant to change the status quo.
• Why Todd left Marvel to co-found Image Comics, which became the third-largest comic book company in the world — and where he set records for independent comic book sales with his highly successful character Spawn.
• Why Todd emphasizes the importance of creating the best possible product and offering it at a competitive price point, even if it means spending more time and money than the competition.
• How Todd's unorthodox negotiation tactics allow him to outlast opponents in meetings and get better deals.
• Todd is a living example that you can succeed by embracing your creativity, focusing on quality, and challenging the status quo. With hard work and a willingness to innovate, you can make a significant impact in your chosen field.
• And much more...

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