Chonita Floyd - Music Marketing Mastermind and Hip Hop Artist Whisperer

If you listen to The Sole Chronicles frequently, you will have heard our hosts mention Chonita Floyd often! During their tenure at Nike, Chonita was a marketing executive at the legendary Def Jam Records working with some of the biggest names in Hip Hop: Method Man, Redman, Scarface, and Jay Z just to name to name a few.,

In this episode, Chonita shares her journey from college intern to rising in the ranks at Def Jam, entrepreneurship, life after Def Jam working at other labels,  overcoming the challenges of life in the corporate world, and the advice/inspiring words Lyor Cohen gave her that she still remembers today praising her for ability to connect with artists and get them "moving", a major skill in entertainment.

This is a powerful journey highlighting the story of a woman (and sneakerhead) who has had a major impact on the business of Hip Hop/music and the artists we know and love.