Ep 067: Sink or Swim with Jennifer Weisman

Dissecting Success

05-04-2022 • 32 mins

Jennifer Berk Weisman started her swimwear business in a male dominated world despite being told she wasn’t going to make it. Not only did she succeed, she attained everything she wanted to in the first month of business. During the pandemic, more time was freed up, giving her more perspective to get inspired to start writing. In her book "Sink or Swim" Jennifer shares her story of an accident that caused severe injuries, from PTSD to a brain injury, which led her to evaluating what she really wanted and what her life and business was going to look like moving forward.

About the Guest:

Jennifer Berk Weisman is the owner of Just Bones Boardwear, a swim apparel company featuring her patented adjustable waist design. She never set out to build a fashion empire, but Jennifer realized there was a void in the market for boys boardshorts during a frustrating shopping excursion.

A creative problem-solver, she designed innovative boardshorts that offered the “perfect fit” for boys in-between sizes who didn’t fit traditional fixed-waist boardshorts. Soon after, the brand expanded to include swimwear for toddlers, men, and women.

A standout in the swimwear industry, Just Bones Boardwear’s adjustable waist technology won Jennifer two patents and TasteTV’s Best Swimwear of 2016 Award for special functionality. Just Bones Boardwear has been featured in ELLE, InStyle, Vogue, and Fashion Week Online, as well as other major press. Jennifer’s boardshorts were worn throughout Ghost Shark, an original Syfy movie which premiered in 2013 during Shark Week.

Jennifer lives in Arizona with her husband, sons, and dogs. She enjoys the outdoors, yoga, photography, volunteer work, and gourmet cooking.

Learn more at www.jenniferberkweisman.com.

https://www.instagram.com/justbonesbw/?hl=en https://www.facebook.com/justbonesboardwear/

https://justbonesboardwear.com/

https://www.linkedin.com/in/jennifer-berk-weisman-85aa1455/ https://jenniferberkweisman.com

About the Hosts:

Blair Kaplan Venables is an expert in social media marketing and the president of Blair Kaplan Communications, a British Columbia-based PR agency. She brings fifteen years of experience to her clients which include global wellness, entertainment and lifestyle brands. She is the creator of the Social Media Empowerment Pillars, has helped her customers grow their followers into the tens of thousands in just one month, win integrative marketing awards and more.

Blair is listed in USA Today as one of the top 10 conscious female leaders to watch in 2022 and Yahoo! listed Blair as a top ten social media expert to watch in 2021. She has spoken on national stages and her expertise has been featured in media outlets including Forbes, CBC Radio, Entrepreneur and Thrive Global. Blair is an international bestselling author and has recently published her second book, ‘The Global Resilience Project.’ She is the co-host of the Dissecting Success podcast and in her free time, you can find Blair growing The Global Resilience Project’s community where users share their stories of overcoming life’s most difficult moments.

www.blairkaplan.ca

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