01-12-2022
The Story of Monarch Tractor - with Praveen Penmetsa Co-founder & CEO
Today is an exciting day! For the first time on What Color is Your Tractor, we sit down with co-founder and CEO of a tractor manufacturer on the day the first machines roll off the line! Chrissy Wozniak speaks with Praveen Penmetsa of Monarch Tractor to hear how this incredible company was formed, and the features of this industry leading tractor. Monarch Tractor Launches Production of Founder Series MK-V:The First Commercially Available Electric, Driver-Optional Smart TractorConstellation Brands, one of the world’s most prominent producers of wine, spirits and beer, has partnered with Monarch by purchasing the first six units of the Founder Series MK-V tractorLIVERMORE, Calif. – December 1, 2022 – Monarch Tractor, maker of the MK-V, the fully electric, driver-optional, smart tractor, today announced the first tractors are coming off the Founder Series production line at its headquarters and manufacturing facility in Livermore, California. The rollout comes less than two years since Monarch unveiled its groundbreaking tractor that combines electrification, automation, and data analysis to help farmers reduce their carbon footprint, improve field safety, streamline farming operations, and increase their bottom lines. Constellation Brands, the leading global premium, fine wine and craft spirits producer and largest beer importer in the US, has partnered with Monarch as its first customer, through its purchase of the first six Founder Series MK-V tractors.The use of the MK-V tractor simultaneously helps solve numerous challenges farmers face today including labor shortages, safety concerns, increased customer scrutiny for sustainable practices, government regulations, and more. Key features of the MK-V include: • Renewable Technology: The MK-V is 100 percent electric and has zero tailpipe emissions. It also serves as a 3-in-1 electrification tool, operating as a tractor or utility vehicle during operation, as well as a powerful electric generator in the field. • Driver Optional: Monarch utilizes the latest autonomous and robotics hardware and software technology, including the NVIDIA Jetson edge AI platform, to provide driver-assistFASTLINE AUCTIONSAuctions is the only auction platform with over 40 years of data to target more farmers than any other. We also make it super simple for our customers – our auctions are embedded directly into Fastline.com’s current website listings, so there’s no need for buyers to visit a separate website.Learn more at Fastline.com!North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.comHear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.comNeed help with your agriculture based company's marketing strategy? Visit https://www.northamericanag.com/full-service-agri-marketing