What Color is Your Tractor?

In this month's episode Chrissy Wozniak sits down to hear the story of Fendt. In agriculture, brand loyalty holds a special place. Join us as we explore the intriguing history, future & brand loyalty within the Fendt brand. With us is guest Brandon Montgomery, Senior Brand Manager for Fendt North America.Unraveling Fendt's Enduring Legacy:We dive into the captivating history of Fendt Tractors. Brandon Montgomery, with his  experience and role in the development of the go-to-market strategy for the Fendt brand in North America. This journey delves deep into Fendt's legacy and their commitment to the world of agriculture.Navigating the Modern Agricultural Landscape:With fewer farms but more complex farming operations in today's agriculture, brand loyalty takes on new obstacles. Fendt's unwavering commitment to meeting the evolving needs of contemporary farmers becomes evident, driven by Fendt's farmer first philosophy. In our discussion, we discover how Fendt provides essential technology, support & a reliable return on investment for producers across the globe!Cultivating a Resilient Brand Presence:Fendt's strategic initiatives in expanding its brand presence in North America are assuring future market share into the next decades. Brandon's unique perspective brings clarity to Fendt's vision, through Fendt's technological excellence, a commitment to promises, and a genuine concern for the prosperity of farmers. This episode is a journey to the heart of agricultural brand loyalty. Through engaging conversations with Brandon Montgomery, Fendt's Senior Brand Manager, we gain a profound understanding of the customs, adaptability, and unwavering support that define Fendt's role in the farming community. In a rapidly changing ag landscape, Fendt is rising to meet the challenges, determined to be a trusted partner in the fields. To embark on this journey into the world of agriculture and brand loyalty, subscribe to the podcast on your preferred platform and discover why "What Color is Your Tractor - The Story of Fendt" is essential listening for farmers & brand enthusiasts alike. Did you know that at NorthAmericanAg.com we are committed to providing valuable resources for farms and agribusiness. Find your next podcast in the Best of Ag Podcast Library, delve into our On Demand Webinar series, check out the latest in ag news, or treat yourself to a new hoodie or tee from our swag shop! Head over to our subscribe page to join our community and be the first to know about what’s happening in the industry!North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.comHear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.comNeed help with your agriculture based company's marketing strategy? Visit https://www.northamericanag.com/full-service-agri-marketing

In the heartlands of upstate New York, the world of agriculture thrives. It's here, amidst the fertile soils and sprawling farms, that Mike Price calls home. Mike Price, known as MikeP7810 in the YouTube realm is a renowned influencer in the farming community, Mike has amassed a substantial following due to his engaging farm-related videos. In their conversation, Chrissy and Mike covered a range of topics, from the allure of John Deere's 7810 model to the challenges and triumphs of integrating technology into modern agriculture.The Roots of FarmingMike Price spoke of his parents' move to their current farm in upstate New York and the rich connection to agriculture that courses through multiple generations of his family. It's a legacy that instilled in him a profound appreciation for the land and the equipment that tills it. He also shared a personal anecdote about his attachment to a John Deere 520 tractor, an iconic piece of machinery that holds sentimental value for him. It's a testament to the emotional bonds that farmers often forge with their equipment.Embracing Technology on the FarmOne of the most fascinating aspects of modern farming is the incorporation of cutting-edge technology. Mike discussed the gradual adoption of new technology on his farm. He shed light on both the challenges and successes that come with embracing these advancements. A key takeaway was the delicate balance between adopting new technology and its economic feasibility for smaller farms.The Future of Agriculture and Social MediaBoth Chrissy and Mike expressing excitement about the future of agriculture. They eagerly anticipated the next big innovation in the industry. Mike's success on YouTube was also a topic of interest. He explained that his journey began with a passion for sharing farm-related content, gradually evolving into a successful YouTube channel. Consistency and cross-promotion on other social media platforms were his keys to growth.The Impact of Social Media on AgricultureIn the latter part of the podcast, Mike delved into the diversity of his audience. It wasn't just farmers tuning in; his content resonated with people int Did you know that at NorthAmericanAg.com we are committed to providing valuable resources for farms and agribusiness. Find your next podcast in the Best of Ag Podcast Library, delve into our On Demand Webinar series, check out the latest in ag news, or treat yourself to a new hoodie or tee from our swag shop! Head over to our subscribe page to join our community and be the first to know about what’s happening in the industry!North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.comHear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.comNeed help with your agriculture based company's marketing strategy? Visit https://www.northamericanag.com/full-service-agri-marketing

Visit What Color is Your Tractor? at whatcolorisyourtractor.com to enjoy more stories of the ag brands you love and ag brands you love to hate!Today we tell the story of an author and photographer who captures the beauty and preserves the history of our beloved tractors. Lee Klancher’s career encompasses more than 30 years of publishing great stories. As an editor and publisher, he has overseen the development of some of the most-respected and best-selling books in the transportation niche. A prolific author and photographer, Lee has contributed words and images to more than 30 books as well as dozens of national magazines including Men’s Journal, Draft, and Motorcyclist.A book junkie and an obsessive student of his craft, Lee has also taught writing and photography at the Minneapolis College of Art and Design. He is best-known for his award-winning books and calendars covering farm tractors, including Red Tractors and Red 4WD Tractors. He has rented an abandoned air force base to create a book cover, and built a custom 20x40-foot studio to photograph 30 of the most valuable John Deeres in private hands. He and his camera have climbed the Julian Alps, explored breweries on four continents, and ridden backcountry motorcycle routes in the Bolivian Amazon, the Australian Outback, and on the island of Hokkaido, Japan.Lee is the founder of Octane Press who publishes award-winning illustrated and narrative books that cater to niche audiences. They aggressively market their books in enthusiast publications and websites to drive direct-to-consumer sales. They sell directly to customers and retailers worldwide in order to ensure that our books find their readers.Octane Press has worldwide trade distribution, aggressive direct-to-consumer sales and marketing, and licensed books created with Case IH, Ferrari, Caterpillar and more. Proudly independent, they were founded with pocket change and one book in 2010. As of 2023, we have published more than 200 books, won 30 independent book awards, and reached more than a million readers.Learn more about Octane Press and Lee Klancher -  Did you know that at NorthAmericanAg.com we are committed to providing valuable resources for farms and agribusiness. Find your next podcast in the Best of Ag Podcast Library, delve into our On Demand Webinar series, check out the latest in ag news, or treat yourself to a new hoodie or tee from our swag shop! Head over to our subscribe page to join our community and be the first to know about what’s happening in the industry!North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.comHear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.comNeed help with your agriculture based company's marketing strategy? Visit https://www.northamericanag.com/full-service-agri-marketing

Listen to the podcast here - https://whatcolorisyourtractor.com - The Story of Fastline - with Dean Barke, President.In this month's episode of What Color is Your Tractor Chrissy Wozniak sits down to hear the story of Fastline Marketing Group. Dean shares their history, where they're going and lends his insight into the state of agricultural branding in an ever changing world.With more than 40 years of experience, Fastline's commitment to the agricultural industry, it's customers, and farmers is unparalleled. With Fastline Print, Fastline.com, and Fastline Digital, they offer integrated marketing solutions for the evolving agricultural community. Simply put, no one else has their combination of audience and wide array of marketing tools. Learn more at https://agr.fyi/fastline###North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.comNeed help with your agriculture based company's marketing plan? Visit https://chrissywozniak.com Did you know that at NorthAmericanAg.com we are committed to providing valuable resources for farms and agribusiness. Find your next podcast in the Best of Ag Podcast Library, delve into our On Demand Webinar series, check out the latest in ag news, or treat yourself to a new hoodie or tee from our swag shop! Head over to our subscribe page to join our community and be the first to know about what’s happening in the industry!North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.comHear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.comNeed help with your agriculture based company's marketing strategy? Visit https://www.northamericanag.com/full-service-agri-marketing

In this month's episode Chrissy Wozniak sits down to hear the story of Case IH with Marisa Riley, the Director of Marketing for Case IH North America, and Joe Miller, the Case IH Tractor Segment Leader for North America.This company was the inventor of the world’s first modern row crop tractor; the Smithsonian holds their esteemed Old Number One on display as a tribute to agricultural innovation; and their first commercial cotton harvesting machine Old Red stands at the National Museum of American History as a reminder of how agriculture has evolved over the last two centuries. There is no doubt that Case IH played an important role in building modern agriculture. Today we’re going to learn about the past of this great company and explore the exciting future of this brand. Case IH is a global leader in agricultural equipment, committed to collaborating with its customers to develop the most powerful, productive, reliable equipment — designed to meet today’s agricultural challenges. With headquarters in the United States, Case IH has a network of dealers and distributors that operates in over 160 countries. Case IH provides agricultural equipment systems, flexible financial service offerings and parts and service support for professional farmers and commercial operators through a dedicated network of professional dealers and distributors. Productivity-enhancing products include tractors; combines and harvesters; hay and forage equipment; tillage tools; planting and seeding systems; sprayers and applicators; and site-specific farming tools. Learn more about Case IH at https://caseih.comNorth American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.comHear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.comNeed help with your agriculture based company's marketing plan? Visit https://chrissywozniak.com Did you know that at NorthAmericanAg.com we are committed to providing valuable resources for farms and agribusiness. Find your next podcast in the Best of Ag Podcast Library, delve into our On Demand Webinar series, check out the latest in ag news, or treat yourself to a new hoodie or tee from our swag shop! Head over to our subscribe page to join our community and be the first to know about what’s happening in the industry!North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.comHear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.comNeed help with your agriculture based company's marketing strategy? Visit https://www.northamericanag.com/full-service-agri-marketing

Today is an exciting day! For the first time on What Color is Your Tractor, we sit down with co-founder and CEO of a tractor manufacturer on the day the first machines roll off the line! Chrissy Wozniak speaks with Praveen Penmetsa of Monarch Tractor to hear how this incredible company was formed, and the features of this industry leading tractor. Monarch Tractor Launches Production of Founder Series MK-V:The First Commercially Available Electric, Driver-Optional Smart TractorConstellation Brands, one of the world’s most prominent producers of wine, spirits and beer, has partnered with Monarch by purchasing the first six units of the Founder Series MK-V tractorLIVERMORE, Calif. – December 1, 2022 – Monarch Tractor, maker of the MK-V, the fully electric,  driver-optional, smart tractor, today announced the first tractors are coming off the Founder  Series production line at its headquarters and manufacturing facility in Livermore, California. The rollout comes less than two years since Monarch unveiled its groundbreaking tractor that  combines electrification, automation, and data analysis to help farmers reduce their carbon  footprint, improve field safety, streamline farming operations, and increase their bottom lines.  Constellation Brands, the leading global premium, fine wine and craft spirits producer and largest  beer importer in the US, has partnered with Monarch as its first customer, through its purchase of the first six Founder Series MK-V tractors.The use of the MK-V tractor simultaneously helps solve  numerous challenges farmers face today including labor shortages, safety concerns, increased  customer scrutiny for sustainable practices, government regulations, and more. Key features of  the MK-V include: • Renewable Technology: The MK-V is 100 percent electric and has zero tailpipe emissions.  It also serves as a 3-in-1 electrification tool, operating as a tractor or utility vehicle during  operation, as well as a powerful electric generator in the field. • Driver Optional: Monarch utilizes the latest autonomous and robotics hardware and software technology, including the NVIDIA Jetson edge AI platf Did you know that at NorthAmericanAg.com we are committed to providing valuable resources for farms and agribusiness. Find your next podcast in the Best of Ag Podcast Library, delve into our On Demand Webinar series, check out the latest in ag news, or treat yourself to a new hoodie or tee from our swag shop! Head over to our subscribe page to join our community and be the first to know about what’s happening in the industry!North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.comHear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.comNeed help with your agriculture based company's marketing strategy? Visit https://www.northamericanag.com/full-service-agri-marketing

In this episode of What Color is Your Tractor Chrissy Wozniak hears the story of the blue tractor, New Holland with Mark Lowery.Mark Lowery is New Holland Agriculture’s Commercial Marketing Director for North America. Lowery brings 10 years of experience and perspective to his role, having held positions within New Holland’s product training, channel marketing, parts, and marketing organizations. Throughout his career with New Holland, Mark has emphasized the importance of dealer satisfaction in creating a positive customer experience, and works closely with New Holland’s 800 dealer locations throughout North America to deliver the New Holland brand message to our customers. However, Lowery’s passion for agriculture extends well beyond the New Holland brand. He currently serves on the National FFA Foundation Sponsors Board, New Holland’s FFA Affiliate Alumni Chapter leadership committee, and the Lancaster County Agriculture Council in his home state of Pennsylvania.New Holland Agriculture's reputation is built on the success of their customers, cash crop producers, livestock farmers, contractors, vineyards, or grounds care professionals. They can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture.  A highly professional global dealer network and New Holland’s commitment to excellence guarantees the ultimate customer experience for every customer.Learn more at https://newholland.comFor daily ag news and weekly podcasts visit https://northamericanag.com Did you know that at NorthAmericanAg.com we are committed to providing valuable resources for farms and agribusiness. Find your next podcast in the Best of Ag Podcast Library, delve into our On Demand Webinar series, check out the latest in ag news, or treat yourself to a new hoodie or tee from our swag shop! Head over to our subscribe page to join our community and be the first to know about what’s happening in the industry!North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.comHear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.comNeed help with your agriculture based company's marketing strategy? Visit https://www.northamericanag.com/full-service-agri-marketing

In this episode, Chrissy Wozniak sits down with Kelly Whitman, President & COO of Roto-mixROTO-MIX has built its reputation as the leading manufacturer of livestock mixing and feeding equipment, compost mixing equipment and manure spreaders by continually setting standards for the industry. The company was founded in Dodge City, Kansas by Ben Neier and Bill Pullen in 1984. Since that time, ROTO-MIX has grown to include additional manufacturing facilities in Hoisington, Kansas and Sunnyside Washington as well as a retail location in Scott City, Kansas. The marketing arm has over 100 dealers providing local sales and service in the U.S. and sales in over 40 international markets. With an in-house engineering department the company’s leading edge developments specifically meet the ever-changing requirements of the cattle and dairy feeding industry. ROTO-MIX has successfully filed several patents related to the livestock mixing and feeding equipment. As important as our patents are, our most valuable commodity is our 100+ skilled and dedicated employees. Each and every one of them is committed to delivering a superior product to our dealers and end-users. "Ben and Jim Copeland were the first two to do this and that’s why the company originally was called BJM, for Ben and Jim Manufacturing. Ben was actually the father of the feed mixer, because before Ben invented the auger box there really wasn’t any way to mix feed in the early 60s. Then he kind of decided he had something going, he had something that worked pretty good, and kind of one of those things - the neighbor sees it and he says I want one, and the other neighbor sees one and he wants one. And Ben started manufacturing the auger mixers." Kelly Whitman Did you know that at NorthAmericanAg.com we are committed to providing valuable resources for farms and agribusiness. Find your next podcast in the Best of Ag Podcast Library, delve into our On Demand Webinar series, check out the latest in ag news, or treat yourself to a new hoodie or tee from our swag shop! Head over to our subscribe page to join our community and be the first to know about what’s happening in the industry!North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.comHear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.comNeed help with your agriculture based company's marketing strategy? Visit https://www.northamericanag.com/full-service-agri-marketing

Born in Vermont in 1804, John Deere worked as a blacksmith’s apprentice before embarking on his own legendary career, moving to Illinois, and coming up with his life-changing idea – the steel plow. 218 years later, John Deere is one of the most well known brands on the planet. John Deere green has been worn proudly for generations, has songs devoted to it and put Moline, Indiana on the map.  Chrissy Wozniak sits down to hear the story, told by John Deere Archivist Neil Dahlstrom. Neil goes over the timeline of ideas and innovation, and talks about some little known fact about the companies history - like the design that was drawn on a napkin & where the phrase 'Runs Like a Deere' came from.Join us for this episode of What Color is Your Tractor. Hear more stories about the brands you love and the brands you love to hate at WhatColorisYourTractor.com. Did you know that at NorthAmericanAg.com we are committed to providing valuable resources for farms and agribusiness. Find your next podcast in the Best of Ag Podcast Library, delve into our On Demand Webinar series, check out the latest in ag news, or treat yourself to a new hoodie or tee from our swag shop! Head over to our subscribe page to join our community and be the first to know about what’s happening in the industry!North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.comHear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.comNeed help with your agriculture based company's marketing strategy? Visit https://www.northamericanag.com/full-service-agri-marketing

Today Jim Mandes, Northern Region Sales Manager of Krone North America, sits down with Chrissy Wozniak, to talk about the origins of Krone, and Krone North America.  Krone was founded in Spelle, Germany, in 1906 with the intention of making farming more efficient and profitable. Following many years of growth and expansion, Krone North America was established in 1973 and continues to further that vision by supplying innovative, performance-engineered equipment that has become the benchmark in the hay and forage industry.  Krone is still owned and operated by the Krone family, and visionary leader Bernard Krone has hands-on involvement in company operations. As a result, each and every machine bearing the Krone name is engineered to meet the same time-tested, exacting standards that have earned Krone a worldwide reputation for quality.As technology makes hay and forage harvesting even faster and more efficient, Krone continues to listen to their customers and invest heavily in research and development to ensure their equipment meets and exceeds their performance and revenue expectations. That commitment has made Krone the industry leader in product innovation. Whether it’s a large square baler that produces a higher density bale perfect for storage and transport, the first high-capacity self-propelled mower conditioner, or the world’s most powerful forage harvester, Krone is first to market with the ideas that everyone else imitates.   Krone North America puts German engineering to work for their customers, delivering the highest levels of efficiency and productivity, exceptional crop quality, and maximum uptime in the field.Visit Krone North America to learn more. Did you know that at NorthAmericanAg.com we are committed to providing valuable resources for farms and agribusiness. Find your next podcast in the Best of Ag Podcast Library, delve into our On Demand Webinar series, check out the latest in ag news, or treat yourself to a new hoodie or tee from our swag shop! Head over to our subscribe page to join our community and be the first to know about what’s happening in the industry!North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.comHear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.comNeed help with your agriculture based company's marketing strategy? Visit https://www.northamericanag.com/full-service-agri-marketing

President of Landoll Company LLC, Don Landoll, has provided a vision for the company focusing on the “Customer Comes First” philosophy. Since 1963, founder, owner, and president has been an entrepreneurial inspiration.  Chrissy Wozniak talks with Don about how the company started, what their first products were, and why they are a great company to work for in Marysville, Kansas.Landoll has been providing proven solutions to our customers for over 55 years. With a worldwide consumer base, they continue to supply their customers with products of the highest quality materials and workmanship. Don’s commitment to customer satisfaction is still very much in effect 55 years later. This approach has helped build the long-standing, stable relationships that Landoll Company, LLC shares with it's customers.From the very first line of farm equipment to the very latest lines of products, Landoll continues to develop products that exceed their customers’ expectations. Whether you need a tillage machine to handle today’s high residues, a grain drill, or a machine to address your compaction concerns, Landoll has a machine to fit your needs. They also manufacture outside of the ag industry with their lines of trailers, forklifts and construction equipment.Learn more about Landoll at https://landoll.com Did you know that at NorthAmericanAg.com we are committed to providing valuable resources for farms and agribusiness. Find your next podcast in the Best of Ag Podcast Library, delve into our On Demand Webinar series, check out the latest in ag news, or treat yourself to a new hoodie or tee from our swag shop! Head over to our subscribe page to join our community and be the first to know about what’s happening in the industry!North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.comHear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.comNeed help with your agriculture based company's marketing strategy? Visit https://www.northamericanag.com/full-service-agri-marketing

Over the years I’ve had the incredible opportunity to meet and spend time with the people of the agriculture industry who work hard to manufacture the equipment that farmers depend on.  Back when I was in Aggie school, in college, I was fascinated by the brand loyalty I saw surrounding me, the green, red, blue, orange, shirts, logos, belt buckles, songs and heated exchanges between farm kids made me realize that there is a deep history behind those colors that have helped farmers put food on our tables for almost the last century and a half.  In spending time on the road during my career, traveling across North America I’ve gotten to know the stories of these remarkable companies, and have broken bread with many of the people behind the brands. I want to share these stories with you. Welcome to What Color is Your Tractor, the Stories of the Ag Brands you love and the ag brands you love to hate. Thanks so much for listening to What Color is Your Tractor, I hope you learned something new about the brand you love or hate. If you’re a manufacturer who would like to apply to be featured on this show please visit whatcolorisyourtractor.com/contact and fill out the form.North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.comHear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.comNeed help with your agriculture based company's marketing strategy? Visit https://www.northamericanag.com/full-service-agri-marketing