PODCAST

The Road to Online Retail

Kevin Moore, Nigel Miller

How do you stand out in the world of online retail?How do you engage your shoppers, make them stay longer and buy more?How do you bring your real-world retail experience online?Standing out from the crowd is something most online retailers haven't mastered yet. But those that have are reaping the rewards.So if you want to find out how to improve your shoppers' experience to build your business online, then this is the podcast for you.Kevin Moore is the Chairman of Toys R Us and Babies R Us Aus/NZ/UK and an online and physical retail shopper marketing and sales expert.Having been part of the team that successfully rebirthed the Toys R Us brand in the Australian, New Zealand, and now UK markets as an initially online only play, they have proven how a focus on the shopper experience can lead to exponential growth in the online world.Kevin's expertise is in developing a compelling shopper experience in both the physical and online space is second to none. With over 30 years of experience working with global and local brands in both the physical and digital retail world, his insights are unique.Kevin also has a passion to help small to medium retail businesses. In these podcasts, Kevin shares his front-line experience and learnings as a professional shopper marketing advisor to Toys R Us Australia/New Zealand/UK, Tulloch Wines, and through his experience as Chairman of digital communications agency NowComms Asia.With thousands of students around the world already benefitting from his online shopper experience courses, Kevin is now embracing podcasting as a way to offer his invaluable insights into how you can grow your online business through delivering a compelling shopper experience, from your first communication, into your website and into the shopper's home.

Play Trailer
The Road to Online Retail - Trailer
Achieving sustainable growth - understanding the pillars that support your business and the levers to pull to fast-track sustainable growthRetail trends and how Covid changed the online and physical retail landscape foreverThe Road to Online Retail - Episode 8: Making the move to online retail and how good governments can help.The Road to Online Retail - Episode 7: How mastering the online shopper experience led to the revival of a much loved global brand - the Toys R Us Australia/NZ story.The Road to Online Retail - Episode 6: Part 2 of How to Raise Awareness to grow your online business.The Road to Online Retail - Episode 5: How to Raise Awareness to grow your online business.
Raising Awareness - Miranda Bond's Five-Pointed Star strategy to build your online businessIf you need to build awareness of your online business, increase the number of visitors to your site and improve your conversion rates, then you will end up listening to this, and our next episode, over and over again! This week, we have our first special guest - digital marketing expert Miranda Bond. Miranda is a serial entrepreneur who started in digital marketing over 25 years ago at the BBC in England, She's since used her digital marketing skills to build a global organic makeup business which she sold a few years ago. Miranda now consults for a number of online retailers both nationally and internationally and has her own online retail business, pumayana.com, with an artist partner. Basically, Miranda has done it all in the online marketing world and knows what works and what doesn't work when it comes to digital marketing.Over two episodes, Miranda shares her Five-Pointed Star Strategy that will show you how to get the critical components of digital marketing working together in harmony. A harmony that will help you to rapidly grow awareness of your online business and increase sales. The Five-Pointed Star Strategy focuses on the following:1. Search Engine Optimisation(SEO) - Miranda explains what it is and why it's important that you understand how to do the basics yourself to both save money and boost awareness.2. Digital online marketing platforms - here, Miranda explains the importance of understanding the opportunities offered by the various digital marketing platforms: Facebook, Instagram, Google Ads, YouTube etc. and how to dip your toe into the water of advertising with them to get you started.3. Electronic Direct Mail (eDMs) - contrary to popular opinion, email is not dead! In fact, Miranda explains how she uses it to basically print money for her clients.4. Conversion optimisation - there's no point getting a ton of traffic to your site if you can't convert it into sales. Here Miranda explains some of the common pitfalls and how to dramatically increase your conversion rates. 5. Retargeting strategies - even after reaching your shopping cart, not all visitors will continue through to the final sale. In this last point of the Five-Pointed Star, Miranda explains how you convert more sales using retargeting strategies. The reason we were so excited to get Miranda on as a guest is because Miranda understands the online retail space and has helped a number of digital startups to grow rapidly. Her suggestions are simple to understand and easy to implement. She also has first-hand experience using a range of digital marketing apps and suggests a number that you can use to grow your business. So if you're looking for simple, practical, economic and very, very effective steps you can take to build the awareness of your online offering, then this is the podcast for you.
29-06-2020
43 mins
The Road to Online Retail - Episode 4: How a Shopify retailer provides a better shopper experience than many of the majors.The Road to Online Retail - Episode 3: Why online retailers need to understand the importance of "phygital".The Road to Online Retail - Episode 2: Understanding shopper needs in the online retail world.The Road to Online Retail - Episode 1: The Second Age of Online Retail
Are you ready for the second age of online retail? And what is the second age of online retail? According to international retail and sales marketing expert, Kevin Moore, it's the accelerated migration of shoppers to digital retailing of all goods and services. In this episode, Kevin explains how now, more than ever before, it is vital for anyone involved in retail to understand the opportunities and pitfalls of the online retail environment.But how do you make your online store stand out from the crowd? How do you engage your shoppers, make them stay longer and buy more? How do you bring your real-world retail experience online?Standing out from the crowd is something most online retailers haven't mastered yet. But those that have are reaping the rewards.As a shopper marketing expert, Kevin believes that there are a number of ways that online retailers can adopt techniques used in physical retail to enhance the shopper experience into their online offering. So why listen to Kevin? Because he is passionate about helping small and medium retailers make the transition to the online retailing world. In this podcast, he'll share some of his first-hand experiences in applying these techniques to real-world online retailers where the results have helped them become stand-out successes. For instance, in this podcast, Kevin starts to share some of his experiences as part of the team who have phoenixed the Toys R Us brand back into the Australian and New Zealand markets as a pure online play. It's a fascinating story.With over 30 years of experience working with global and local brands in both the physical and digital retail world, Kevin's insights are unique. So, listen on...
12-05-2020
40 mins
The Road to Online Retail - Trailer
This is a short introduction to The Road to Online Retail podcast, launching soon.With the advent of the current worldwide pandemic, we are now entering the second age of online retailing. Now, more than ever before, it is vital for anyone involved in retail to understand the opportunities and pitfalls of the online retail environment.But how do you make your online store stand out from the crowd? How do you engage your shoppers, make them stay longer and buy more? How do you bring your real-world retail experience online?Standing out from the crowd is something most online retailers haven't mastered yet. But those that have are reaping the rewards.So if you want to find out how to improve your shoppers' experience online, then this is the podcast for you.Kevin Moore is a shopper marketing expert. His expertise is in developing a compelling shopper experience in both the physical and online space.With over 30 years experience working with global and local brands in both the physical and digital retail world, his insights are unique.In these podcasts, he shares his front-line experience and learnings as a professional shopper marketing advisor to Toys R Us Australia/New Zealand, Tulloch Wines, and through his experience as Chairman of digital communications agency NowComms Asia.With thousands of students around the world already benefitting from his online shopper experience courses, Kevin is now embracing podcasting as a way to offer his invaluable insights into how you can grow your online business through delivering a compelling shopper experience, from your first communication, into your website and into the shopper's home.
04-05-2020
2 mins