From nursing school and phlebotomy to smoothie trucks, Cynthia Lubin, the owner of Earth N Zest, utilized the opportunity the pandemic provided her to embrace a new part of her journey. Cynthia tested the waters for her market by selling smoothies out of her house and then switched to a smoothie truck. She is sharing her smoothie truck strategy and how it works with her business model. From smaller spaces to a small staff, Cynthia is telling us about how she has streamlined her processes while providing high standard products. She loves building empathetic relationships with her regular clients and prioritizes kindness over all. Do your research, don’t give up, and be kind to others.
Website- https://www.earthnzest.com/
Instagram- @earthnzest
[00:00] Show intro
[00:30] The story of Earth N Zest
[03:13] Selling smoothies from Cynthia’s house
[04:27] Transitioning to a smoothie truck
[05:41] Picking the spots in the city
[06:18] Catering to the clientele
[08:09] Challenges with space
[09:03] Efficient processes in a limited space and staff
[10:10] Technology in customer service
[10:56] Creating a relationship with repeat customers
[12:17] Keeping customer service consistent
[13:38] Issues with staffing with a small team
[14:28] Learning the business side of things
[16:54] Putting together the recipes
[17:58] Building relationships with other business owners
[20:17] Advice for aspiring business owners
[21:37] Closing comments
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