The Art of Building Supply Chain Brands with Adam Robinson

Welcome to the latest episode of 3rdwave Trade Talks! In this insightful conversation, Grant Sernick, Head of Sales and Marketing at 3rdwave, sits down with Adam Robinson from The Robinson Agency to delve into the intricacies of global trade marketing. They discuss effective marketing strategies, the importance of authentic branding, and the challenges companies face in the B2B supply chain arena. Learn how combining sales and marketing efforts can make a significant impact and hear case studies that showcase successful campaigns. Whether you're in the technology space or a service provider, this episode is packed with valuable insights on mastering the art of building and maintaining a strong brand in the supply chain industry. Tune in to explore how aligning your marketing efforts with your core messaging can lead to substantial growth and brand recognition.

00:00 Intro

00:33 Meet Adam Robinson from TRA

01:42 Adam's Journey in Sales and Marketing

04:18 Challenges in Supply Chain Marketing

08:32 Effective Marketing Strategies

28:15 Case Studies

40:31 Conclusion

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