137. Top 5 Most Underrated Marketing Tactics

In The House

07-06-2023 • 18 mins

Join Toni and Jenny on the latest episode of their podcast as they uncover the Top 5 Most Underrated Marketing Tactics that can transform your business. In this episode, Jenny takes a deep dive into the power of LinkedIn, dispelling the misconception that it's solely a platform for job seekers. Discover how leveraging LinkedIn can help you expand your network, build your brand, and generate valuable leads. Learn the secrets to effectively target your audience through sponsored content, display ads, and precise company or job title targeting, bringing you closer to understanding your audience's net worth. Plus, Jenny shares valuable insights on reputation management, showcasing your experience and expertise on a platform that amplifies your credibility.


But that's not all! Discover the game-changing potential of incorporating quick links in your email signature. Unlock the ability to seamlessly gather reviews, receive referrals, or guide potential clients to specific intake forms with a simple click. Boost your interaction with online followers and the general public through exciting tactics like contest giveaways, engaging polls, and thought-provoking questions. Explore how a unique marketing approach, such as organizing a house tour on a bus or helicopter, can captivate your audience and leave a lasting impression.


Toni and Jenny also emphasize the importance of giving back to your community. Learn how being actively involved and taking care of your community not only enhances your reputation as a caring realtor but also establishes a reciprocal relationship where the community supports your business in return. Discover ways to contribute, such as organizing community garage sales, participating in clean-up events, or joining strata communities and block watches. Tune in to this episode to uncover these underrated marketing tactics and unlock the full potential of your real estate business.

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