Rockefeller Taught Me About Strategic Planning | LAYC 95

Lift As You Climb

19-12-2023 • 14 mins

Isabel Alexander continues the mini-series on strategic planning, spotlighting fundamental elements crucial for SMEs and solopreneurs.

1. Foundational Core Values:

- Your business's cornerstone lies in its core values.

- Aligning decisions with personal values ensures ease and confidence.

- Imperative for fostering loyalty in teams, attracting clients, and selecting dedicated suppliers.

2. Significance of Purpose and Mission:

- Crafting a purposeful mission and vision is paramount.

- Values are the driving force behind the 'Why' and 'Who' of your business.

- Ignite inspiration in teams, partners, customers, and suppliers by aligning actions with values.

3. BHAGs Unveiled (Big, Hairy, Audacious Goals):

- BHAGs are audacious, visionary goals deeply rooted in core values.

- Long-term aspirations that both challenge and inspire.

- Vital for constructing a strategic plan encompassing short-term, mid-term, and long-range goals.

4. Actionable Reflections:

- Reflect on core values and their pervasive impact on the organization.

- Develop a purposeful mission and vision intricately aligned with values.

- Embrace BHAGs to set in motion visionary and exhilarating long-term goals.

About the Host:

Isabel Alexander

Your Next Business Strategist and Transformation Catalyst

Dynamic, a self-made entrepreneur who overcame obstacles with an unrelenting positive nature, a farm girl work ethic, and a conscious choice to thrive rather than survive, Isabel Alexander cultivated an award-winning, $10+ million global chemical business and grew it from dining room table to international boardrooms.

Isabel’s strengths include the ability to initiate and nurture strategic relationships, a love of lifelong learning and talents for helping others maximize their potential. An inspiring speaker within both industry and community, she is a driving force behind those with the courage to follow her example of thriving against the odds.

With 50+ years of business experience across diverse industries, Isabel is respected as an advisor, a coach, a mentor, and a role model. She believes in sharing collective wisdom and empowering others to economic independence.


Lift As You Climb Movement (


Chief Encore Officer, The Encore Catalyst ( – an accelerator for feminine wisdom, influence, and impact.


Author & Speaker ‘Who Am I Now? – Feminine Wisdom Unmasked Uncensored’ (

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