Johanna Blakley on how the Contrarian is impacting media and entertainment

Expert Outlook 2022

22-12-2021 • 15 mins

Subverting traditional entertainment behaviors, the Contrarian is looking for content that is deeply savvy; delivering home truths about human nature in a cheeky way, without being savage. In this episode, TED speaker and managing director of the Norman Lear Center Johanna Blakley shares tips on how media and entertainment brands can engage with the Contrarian in the coming year.

Explore the full Expert Outlook 2022: