Shabana Ebrahem on how the Culture Steward is reshaping the beauty industry

Expert Outlook 2022

21-12-2021 • 14 mins

Consciously recrafting the beauty landscape to align with calls for proof of heritage, ingredient authenticity, and demographic transcendent marketing, today’s beauty consumer is steering change by exercising their power. In this episode, global culture and beauty trends expert Shabana Ebrahem shares tips on how beauty brands can deliver for the Cultural Steward.

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