John Wolff on what the Systems Sceptic wants from technology, NFTs and AR

Expert Outlook 2022

04-01-2022 • 12 mins

Keen to rebuild the world, the Systems Sceptic is turning to NFTs, crypto and virtual worlds to claw back control. For brands, this means getting clued up on game economies, hybrid blockchain models to liven up your product and investing in smartphone experiences. In this episode, game producer and consultant John Wolff shares tips on how brands can deliver for the Systems Sceptic through technology.

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