Marketing Espresso

What is actually going on for me?It's a trend going around on social media at the moment, and I kind of love it, so why not tell you what's going on for me.This episode covers:Learning from those older than us and understanding they have more wisdom than we doNOT ghosting in business - always aim to have honest conversations with people, let's stop ghosting if we don't want to go through with a proposalThe interesting world that is social media - what is Meta doing, and whether you've thought about the data security issues with TikTokRemembering that when you sign up to social media you are buying from those businesses, you do not have a say in what or how they do their businessWhy not using copy/paste is the formula for successful marketingWhere did innovation go?& some fun truths about what it is like to be a single, 36-year-old woman!DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

I have Siobhan back on this episode to chat all things repositioning!The reality is, at some point in your business your market will shift, when this happens you have two options, to shift with it, or to not be in business anymore.On this episode, we're talking about why it's beneficial to reposition well before that point and to understand when it is time to do so!Siobhan Mulvahil is the owner and founder of Marketing with Zest. She has over 20 years of freelance marketing consulting experience. Having worked in a range of small businesses, from IT right through to Offshore Energy, she is an expert in marketing that can adapt to the needs of any organisation. She has a BA in Media, Graduate Certificate in Business, Certificate in Digital Marketing and is a Certified Marketer with the Australian Marketing Institute (AMI).Resources:withzest.com.auInstagram: @withzest_auLinkedIn: https://www.linkedin.com/in/siobhan-mulvahil-with-zest/DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

This week was my business birthday, so I thought it's the perfect opportunity to take you on a little journey that is my career.I have tried to throw in some nuggets throughout the stories.But my key takeaways areYou don't need to go to uni in order to have a successful career - why get in debt when you can learn so much on the job?Always seek to learn, you never have all the answersYour 20s are for learning, don't become a teacher before you learn - have the corporate career, work within a business so you understand how businesses work so you understand building a business vs building a sustainable businessWhenever a door closes, another does open, but you have to choose to walk through itDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

In this episode I have Reem back to talk to us all about the power of a good website! Regardless of your industry!Remember your website is your digital shop front so treat it that wayReem Kubba,  the Founder and website and SEO whisperer, of The SEO Room is known for her holistic marketing focus. Reem helps your business grow by increasing your online visibility. Reem has taken websites from generating 10K from SEO to generating 400K in SEO and websites that have no online visibility on Google to being #1 on Google search engine and generating thousands of dollars in revenue consistently. Reem provides holistic marketing strategies that are tailored to your business needs, specialising  in user-friendly web design and development, and SEO services. With a Bachelor of Business majoring in Marketing and International Business, and years of experience in creating and implementing marketing strategies, Reem's result-oriented approach allows her to help other business owners shine online and grow their businesses to their full potential.https://seoroom.com.au/DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

When marketing is ever-evolving how do you stay ahead of the curve? Do you need to stay ahead of the curve?In this episode I am giving you my take on how you can grow your brand without falling behind, but also without falling into the trap of doing everything. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

In this episode, I welcome back Nicki Price back to the poddy! We are covering a topic I think is on a lot of entrepreneurs' minds - when do I get a publicist?With the rise of the personal brand - we chat about how good PR can help this goal, but also when it's time to engage with a publicist to get this happening for your brand.Nicki Price is a publicist and the founder of the public relations firm for empowering and influential brands and people, Priceless Media. Her passion is working with clients who are making the world a better place, and her aim is to achieve the highest results possible for them.  Known for her caring and genuine nature and her infectious laugh, Nicki is highly regarded by many for her ability to chase after goals for her clients and the meaningful relationships she forms in the process. After studying management, marketing, film, and journalism at the University of Wollongong and California State University Long Beach, Nicki began her journey as a freelance film writer and reviewer. She used her knowledge of the entertainment industry and the media to bridge into public relations and join EPEC Media Group in 2018 as Senior Publicist specialising in Entertainment and Events. In 2022, she founded Priceless Media and shifted her focus to working with powerful and inspiring people and brands, with a particular focus on health, wellness and sport.  Nicki currently lives in Sydney with her two children, and enjoys spending her (limited) spare time watching movies, throwing herself into boxing cardio and pole fitness, cheering on any and every sport, and being with her friends and family. Resources:nicki@pricelessmedia.com.auSocials: @pricelessmediaau DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

I'm noticing a trend at the moment, and I wonder if you're noticing it too.Is it just me or does everyone seem to be turning away from digital everything?My theory goes something like this. We spent two solid years only connecting - or mostly connecting through screens.We're now 'back to normal.' or 'the new normalish' and people want to interact IRL. (Yep even the introverts.)Things like run clubs, and other in person hobbies are booming!Why? The UN came out and called this the loneliest generation ever - people are seeking connection more than ever.So what does this mean for your marketing?Is digital as impactful as it used to be?DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

What does it take to stand out in crowded markets? Shit Hot Solution Offers!You're probably thinking, what the hell does that even mean! In this episode I have Claudia back and we are going to talk about what it takes to build a shit hot solution offer, and how in doing this you will have a much more effective marketing funnel. Claudia Neal-Shaw is a champion for women teaching them how to market with confidence and build a powerful personal brand.She’s an ex-lawyer and corporate comms girl turned entrepreneur determined to make marketing education more accessible to women all over the world.Through 1-1 coaching, online programs and education platforms, Claudia candidly shares the most authentic ways to grow your business; powerful storytelling and a compelling personal brand.Her mission is to elevate the voices of women globally so that there are more women in positions of power and influence.Claudia is currently writing a book called 'How to Market with Confidence', a marketing playbook for women in business.LinkedInInstagramDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

All we ever hear about is Ideal Client, it's a buzz word in the marketing world, and sure it's important... but sometimes we have to think beyond our ideal client and think to who is influencing their buying decisions.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

There's this belief that if we have a product or a service and we want to 'turn on the tap' we can head on over to Google, switch on Google Ads and there will be a raft of enquiries we can grow our business with.Sure for some businesses the ROI makes Google Ads are smart investment, but for others, the market place is too competitive and we have to find other channels to invest marketing dollars in.But how do we know whether Google Ads is right for us, even if we're sure it would be, Belinda Irvine joins me in this episode and we chat your Google Ads Viability.Belinda Irvine is a Google Ads Specialist helping business owners increase sales and revenue, making the most of marketing budgets by returning a positive ROI. Bel offers the opportunity to get eyes through Google Ads. The more effective and driven solution than social advertising which can be clunky & costly. If online advertising is something you have considered, Bel has kindly offered all Marketing Espresso listeners a FREE 30 min strategy call to assess Google Ads viability for your business.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Yes, you have competition. But they aren't you. And this is why there is absolutely no point wasting hours stressing over where they're at in their businesses compared to where you are at. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

So someone has told you that you should write a book... But should you?In this episode Kelly Irving and I chat all things when is it time to write your book and if you SHOULD write a book!Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a global coaching platform and community that has launched hundreds of award-winning authors into the world. She nurtures authors to bring their biggest, best and most commercially viable ideas to market, via traditional, hybrid or self-publishing.Kelly’s unique Write Book Method helps connect dots and solve complex business messaging problems by empowering original, creative and renaissance spirits to share new solutions, offer new insights and produce work that enriches their lives as well as others.In this episode, you will learn the following:1. Exploring the power of vulnerability when running a business, writing content, and sharing ideas.2. Understanding the difference between writing to an audience and writing to a single person.3. Examining why people read books and why it is essential to differentiate between what and why we do things.Resources:Check out her free Book Screening Canvas to find and validate your most commercial book idea in just 15 minutes at www.kellyirving.com/canvasCONNECTLearn more at www.kellyirving.com and follow Kelly Irving on LinkedIn, and Instagram @goodcontentkel. Write your book - discover The Expert Author Academy for more www.kellyirving.com/authorDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Where ever there is a social media channel there is a specialist telling you how to hack the Algorithm so you get the best engagement and can have a six figure business.Today I kinda wanna call bullshit... (sorry) How quick are we to forget that these social media platforms exist for the sole purpose of making money off us, the consumer, the user.So why do we think they're telling anyone outside the fold how to 'hack' the system.Reality is they're only telling us what they want us to think based on how they're going to make sales...These gurus are the modern day weightloss fad diet specialists.The best way to build a business isn't by using hack methods... it's through strategy, research and scaling through methods that are going to ensure the longevity of your business.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Do you ever get that guilt... That you SHOULD be doing x, y and z...That's ok you're not alone.Today I have the expert in looking after yourself on to teach us why prioritising ourselves is so key to a successful career or a successful business.And we're not just talking about it, Maree is giving you some practical tips on how you can actually start achieving this today!DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

What is making the decisions in your business? Your emotions or are you making decisions from an educated viewpoint.The problem with making emotional decisions is it leads us to do things like following trends, copying our competitors, and not staying solid to our own strategies and business goals.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

You've heard the saying "Jack of all trades, master of none."But maybe you haven't heard the WHOLE saying"Jack of all trades, master of none, but oftentimes better than a master of one."- William ShakespeareToday I have the wonderful Nancie McDonnell Ruder back on to chat through why this quote is so important. Nancie McDonnell Ruder is an executive coach, leadership advisor and marketing consultant with more than 25 years of experience. She began her career at the Leo Burnett Company and in 2002 founded Noetic Consultants, working with clients such as Samsung, PepsiCo, Nike, Marriott, Mayo Clinic and Discovery, Inc. Nancie serves as an adjunct professor at Georgetown University, her undergraduate alma mater, and is the creator of the Noetic Art & Science Assessment™ as well as author of the book “How Senior Marketers Scale the Heights.” She is an active member of Chief and Vistage and has served on various non-profit boards.Nancie is a sought-after educator and speaker, with experience in topics related to marketing, leadership, entrepreneurship and brand awareness. She combines expertise and heart, moving audiences to action with a clear path to change.How to reach Nancie:Email: nancie@noeticconsultants.comSocial:LinkedIn, Nancie's pageLinkedIn, Noetic Consultant's page To purchase the book - AmazonDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

You're not alone if you are caught up thinking everyone is following your every move... But the reality check is, they're not.They're most likely caught up in their own sh*t and only notice about 5% of what it is that you do (stat for effect not actually real.)So this isn't a reason to get upset and feel like everything you do has no impact or effect...It is the reality check you need so that you repurpose your content better...The biggest mistake we make is thinking that our potential customers see absolutely every piece of marketing we put out into the world - because we're so popular right? WRONG.They will see approximately 50% of it (if you're lucky.) So don't get caught in the trap of not putting something in the world over and over again for fear of someone noticing.No one will notice... we're all too busy caught up in our own lives.The hope is that we will capture them at the RIGHT time, with the RIGHT message when they're ready to make a purchase decisionDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Nikki Shah is the visionary behind MyMuse created to change the way cancer is seen and managed within the workplace.In this episode, Nikki and I dive into how to market when the topic is so triggering and challenging for people to want to hear.I love this chat where we tackle how to tackle those challenging topics, and bring awareness to them.Nikki is the founder of MyMuse. She has had quite the journey, which has led her to set up a social impact business that bridges the gap for employers and employees going through cancer, a life-altering illness, or a carer journey. Nikki has a team of psychologists, oncologists, palliative care, legal, HR and policy writers who develop co-designed programs, training and workshops for the likes of Lend Lease and EML to name a few. Providing them with proactive solutions for when this happens in their workforce and how to support the individual as well as the rest of the team or even company. MyMuse has been the finalist to the Blackmores Women + Wellness awards 2020, University of Sydney Genesis Program Finalist 2020 and 2021 and winner of The Hub Flexi Impact Program 2021.With 1 in 2 Australians being diagnosed with cancer by the age of 85, everyone in theworkforce will be affected in one way or another. What are we currently doing to assist this?Nikki is unstoppable, some people would see her life being full of tragedy, but she hasturned every chapter of her life so far into something that has become a truly amazingstory. She has an energy and presence that stops anyone in their tracksDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Following on from Last week's episode I wanted to jump on the band wagon again about Instant Gratification, but this time why I see it harming business owners.As business owners we're also get caught up in this need for instant gratification... because we expect instant validation on any marketing that we do... and we have forgotten the key thing when it comes to marketing - especially organic marketing is TIME.But because we see all these "overnight" successes we automatically assume that should happen for us.. and it just isn't the case.This is why it is so important to pick channels you can be consistent at, because organic marketing is a long game, hell any marketing, any business building is a long game... We can however make the journey enjoyable by picking channels which are right for us and only spending time and energy doing marketing (based on research) that will actually help us grow our business.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

I am so excited for this episode and bring Clare Walter into the world of podcasting!We are talking all things designing your digital experience and how you have to craft this for your unique client!We chat through using these personas of these clients to understand how better they may use our website, and therefore how we can craft our websites to make their user experience even better - and of course increase conversion!Clare is a Brand & Web Designer, and Digital design specialist. She has 2 decades of experience across big corporations where she headed up teams of digital designers taking care of global web and app platforms as well as design agencies, looking after clients from finance to broadcast media to healthcare.After having 2 little people, Clare decided she wanted to take her expertise and goals into her own hands and went out on her own to create Clare Walter Design. She began helping her clients do the same: go from working for a big corporate with limited flexibility, to running their own successful businesses on their terms around the life they choose. She helps her clients start strong with a unique brand based on research, and an impressive online presence that ultimately helps them land ideal clients of their own.https://www.clarewalterdesign.com.au/ https://www.instagram.com/clarewalterdesign/DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative