Every day, artists release new music. But there’s a big difference between the artists who get traction out the gate and those who don’t. It’s because the 5% who succeed are doing something different.
In this episode of The New Music Industry Podcast, David shares what that “something different” is.
Download the PDF Transcription
Podcast Highlights:
00:18 – Shouldn’t I be further along than I am in my artistic career?
01:24 – Focusing on the value we create for others
01:56 – Showing up and marketing stamina
03:52 – You must build excitement for your launch
04:46 – How Hollywood promotes
06:53 – What is the teaser campaign / customer journey going to look like?
Transcription:
So have you ever woken up on any given day, and you feel like, man, I think I should be further along in my music or artistic career. It feels like it's I've been grinding for days, weeks, months, years, maybe even decades.
And I am not getting the recognition I deserve. I'm not getting the success I deserve. I feel like the world is working against me. I feel like I've done everything right. I feel like I followed all the steps. I've put all of myself into this. And still, and yet, it seems as though I am getting nowhere in my music or my artistic career.
Anyone feel like that? I have felt like that. I've had those moments. Some days I do wake up and go, “Why is it that I still don't have a team? Why is it that I don't have the revenue to sustain a team? Why does it seem like I'm getting ignored or shadow banned? Why aren't my books selling more? Why aren't things going the way I think they should be going?”
Focus on Your Audience, Not on You
And I'm reminded of one critical thing that we'd all do well to remember. We need to focus on the impact, the value, the difference that we make for people and our audience.
We focus too much on ourselves and who we are instead of focusing on serving others and helping them achieve their goals and helping them achieve their desires and helping them get what they want.
Because the greatest rewards, the greatest customers, the most income inevitably comes from you helping more people.
Developing Your Marketing Stamina
Showing up, even when you don't feel like showing up. Showing up when you don't even do it perfectly. And I don't even feel like I'm delivering this message perfectly.
We need stamina. Just because you've marketed for a few days, a few weeks, a few months doesn't mean you should give up, even if you’re seeing no results.
You know, the craziest thing, when you set up a campaign, whether it's a month-long campaign or a three-month campaign, or whatever it might be, for whatever reason, it's like the 80/20 rule, most of the results tend to show up in the last 20% of the campaign.
What happens though, is people get 20 days in, or they get 50 days in, or they get 80 days in, and there's 10 more days to go or 20 more days to go. And they give up right before the results were about to show up. They give up at exactly the wrong time.
Therefore, we need marketing stamina. You must be willing to persevere, to continue. We need to go back to our “why,” we need to go back to our foundation, which is adding value to people. It would be an injustice for people not to hear your music, just as it would be an injustice for me to not talk about my books, because I've poured myself into my books.
I created them share with the world, to impact people, to make a lasting difference on people's lives. The true injustice is not showing up to do the work. Because you stop yourself from having an impact, even if it means changing one life at a time.
That is why we need to show up. And we need to keep showing up when a video bombs. Who cares. It wasn't that good. Make another video. That is why we need marketing stamina, we must keep running, even when we don't feel like running. And we must treat it as a marathon. If we treat it like a sprint,
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