What is the most effective but underrated online strategy for creating results in your music career? How can you use it to grow your fan base, get your gig on, and earn an income from your passion?
That’s what we’re going to be looking at in this episode of The New Music Industry Podcast.
Download the PDF Transcription
Podcast Highlights:
00:30 – An update on Spiderweb Marketing
01:07 – Creating a singular strategic focus
02:27 – Email vs. SMS / text messaging vs. personal connections
04:04 – Content syndication and distribution may not be the best use of your time
05:51 – Every social network has a pathway
07:10 – Episode summary
09:02 – Closing thoughts
Resources Mentioned in This Episode:
182 – Spiderweb Marketing for Musicians [Mini Course]
PDF Vault
Transcription:
Hey, it’s David Andrew Wiebe.
And in this episode of the podcast, I’m going to share an update on spiderweb marketing, a topic I originally covered way back in episode 182 of the podcast and offered up as a free mini course.
It’s kind of funny to me that I can even say “way back” because it doesn’t feel all that long ago. But true enough, it has been over two years since we published that episode.
The strategy is still relevant and viable today. But we have learned a few things in the last couple of years.
So, let’s talking about fine-tuning the strategy to get the best results possible.
1. Set Goals & Create a Singular Focus for Your Spiderweb Marketing Strategy
At the center of the spiderweb is the beastly creature himself, the spider.
So far as this marketing strategy is concerned, the spider represents your website. The web represents the various channels you acquire traffic from. Getting people to your website is the entire goal of the strategy.
But more than ever, we need to be clear on what we want to get people to do once they’ve landed on our website.
More than ever, we need to be clear on what we want to get people to do once they’ve landed on our website.Click To Tweet
Do you want them to sign up for your email list? Listen to your music? Watch a video? Buy your merch?
It’s going to be tough to get people to buy your merch or sign up for your fan club upon first contact. So, I recommend getting them to take one of the other actions just mentioned, something low pressure.
Since getting email signups is key to the strategy, you could potentially combine these goals. For instance, you could have the visitor enter their email address to receive a video, and upon signing up, take them to another page on your site to view that video. Boom! Now you’ve gotten more video views and have earned the right to contact the visitor about future offers.
At Music Entrepreneur HQ, our singular focus is to get newcomers to sign up for the PDF Vault. This is reflected on our homepage, and soon, it will be reflected across the entire site.
2. Getting Your Content Seen / Your Spider Web Content Marketing Strategy
ShortStack says only 10% of your followers see your new post on Instagram.
Across the entire spectrum of social networks, that number is much closer to 3 to 6%.
Meanwhile, email campaigns are generally seen by an average of 28 to 33% of your entire list.
There’s a reason we suggest prioritizing email list growth. If all your hopes and dreams rest on social media success, you’re probably going to be disappointed with the results.
But there’s more.
RedEye says the average open rate of a text message is roughly 99%, with 97% of messages being read within 15 minutes of their delivery.
So, if you haven’t started building your SMS contact list, that might be worth a try. I’m not going to sit here and tell you that it’s superior to growing an email list, because different things work for different folks. But if you haven’t experimented with text message marketing yet, you might want to give it a try.
Beyond that, we still find that personal relationships should be v...
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