When you realize that publishing, building your website, growing your email list, and converting leads into customers are among the most important activities you could be engaging in online, it’s only natural that you begin to wonder about the massive herd that all seems to be moving in one direction… in the direction of social media.
With algorithms turning hostile and organic reach tanking well below sea level, does it still deserve the attention we used to give it in our marketing mix?
In this episode of The New Music Industry Podcast, David considers how useful social media really is.
Download the PDF Transcription
Podcast Highlights:
00:17 – Your social media backup plan
01:37 – Why growing a social media following has become essential
01:59 – A model for monetizing your social media following
02:26 – Challenges associated with growing a following
03:16 – Why great content isn’t enough
03:43 – What’s your plan for people who engage with your posts?
04:20 – The power of social media advertising
05:26 – Retargeting fans and accounts who’ve engaged with your posts
06:11 – Final thoughts
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