264 – The Music Entrepreneur Code – 2022 Edition Overview

The Music Entrepreneur Code – 2022 Edition features an all-new introduction, along with plenty of new tools, resources, and up-to-date strategies and mental models to help you grow and impact a fan base and make a living from your passion. The hardcover edition of the book just came out, so to commemorate this occasion, David reads the updated introduction in this episode of The New Music Industry Podcast. Download the PDF Transcription Podcast Highlights: 01:20 – The introduction to The Music Entrepreneur Code – 2022 Edition 01:55 – David’s lowest moment in music 05:39 – Digital marketing 09:36 – Personal development and mindset 10:44 – The business of music 12:00 – The three ingredients to success in music 12:59 – Closing thoughts Resources Mentioned in This Episode: Sign Up for Koji – the Best Link in Bio for Musicians The Music Entrepreneur Code – 2022 Edition by David Andrew Wiebe Music by ItsWatR Content Marketing Musician Transcription: Hey, it’s David Andrew Wiebe. Today, I’ll be sharing the introduction to my latest book, The Music Entrepreneur Code – 2022 Edition. The hardcover edition of the book just came out, and I’m really excited about that. You can always get your copy at davidandrewwiebe.com/Code2022. So, if you’re ready to discover the critical importance of marketing, mindset, and business in building a music career, let’s get into it. All-New Introduction to The Music Entrepreneur Code – 2022 Edition If I had understood the value of marketing, mindset, and the business of music, I know I wouldn’t have struggled the way I did, especially in the first decade or so of my music career. The people closest to me knew my work ethic. They knew I was serious about making music my life. They knew I was talented and had the chops to back my passion. But like most artists, I ended up struggling in obscurity. I couldn’t sell enough music or book enough paying gigs to make a living. Merch? Forget it! I didn’t have the financial outlay to put my logo on a shirt. I was barely keeping pace with expenses related to my home, where the fridge and furnace broke down every three years. I figured there would always be more time to figure it all out. I believed in my heart that one day I would grow into the Rock Stars I loved and admired. It took many years for me to discover that I would only ever grow into a better version of myself, not into someone else I looked up to. As it turns out, comparison is almost thoroughly unhelpful, especially when comparing one’s bloopers to another’s highlight reels. If you have any hope of being happy in this life, I can tell you from deep personal experience that it’s not going to come from comparison. But I digress. Back to the crappy fridge, broken ass furnace, and the mountain of bills I couldn’t possibly climb my way out of. (By the way, this is not some kind of sob story or B.S. backstory – all this really happened.) Unfortunately, things kept turning from bad to worse for me. And it all culminated in a hellish six months beginning in January 2011. Because my former roommates and best friends had all moved out, I had to bring in new tenants. And the roommate I ended up with was one of the messiest, loudest, and most messed up guys I’d ever met (last I heard, he ended up in jail). He was convinced that his only two options in life were to get a job on the oil rigs or become a stripper. He complained that he didn’t want to go to the rigs, so you can see where things went from there. As you may recall, 2011 was shortly after the global economic meltdown, so my investments had mostly tanked. I was starting to feel the crunch financially and was running out of options. So, all I could do was sell my soul to five poorly paying jobs. I had to work mornings, days, evenings, and weekends. I endured long commutes. Sometimes I had to fight for healthy working conditions and the money I was owed.