Podcast Playbook

AmplifYou

The Podcast Playbook is your ultimate guide to aligning your passion and business through the power of podcasting. Hosted by Braden Ricketts, an experienced employment counselor and podcast strategist, this show explores how podcasting can become a transformative tool for entrepreneurs. Over the years, Braden has helped individuals define their purpose, guiding them to create shows that not only align with their personal and professional goals but also resonate with audiences in meaningful ways. Whether you're new to podcasting or a seasoned creator, The Podcast Playbook offers practical insights and strategies to build a successful podcast that amplifies your voice and vision. From idea development to business alignment, each episode will provides actionable advice for turning your passion into a podcast that changes your world—and the world around you. read less
BusinessBusiness
EducationEducation
Society & CultureSociety & Culture
MarketingMarketing
How ToHow To

Episodes

How Long Should My Podcast Be  | 008
13-11-2024
How Long Should My Podcast Be | 008
How long should your podcast episodes really be? This is a burning question for many aspiring podcasters, and while there’s no one-size-fits-all answer, understanding your audience and content can guide you toward the ideal length. Braden emphasizes the importance of knowing who you're speaking to and when they might be tuning in—whether during a commute or a workout. Listen and learn about the the importance of understanding your target audience's listening habits, how to deliver a focused message without distractions, the benefits of both short and long-form content, strategies for inspiring action in their audience, and the importance of recapping and summarizing key points to enhance listener retention.Don't miss: Determining your podcast episode length depends on your target audience's listening habits and preferences. Longer episodes can be beneficial for deep connections, while shorter episodes offer quick, digestible content. Focus on delivering one core concept per episode to maintain clarity and engagement. Consider your content's intention; whether it's to inspire action or simply entertain affects length. Use short clips from longer episodes to attract listeners to your full content. Always prioritize delivering valuable insights and actionable takeaways over arbitrary time limits. Take Action Now! Download Your Free Copy of the Podcast Playbook: https://services.amplifyou.com/podcastplaybookConnect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcastingInstagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.caYouTube: https://www.youtube.com/@amplifyoupodcastnetwork
Podcasters Cruise Talk : Top 8 Podcast Pitfalls Solved!  | 007
06-11-2024
Podcasters Cruise Talk : Top 8 Podcast Pitfalls Solved! | 007
Feeling stuck in your podcast journey? This episode is a must-listen for any podcaster looking to break through the dreaded "Pod Fade" and take their show to new heights! In this energetic and insightful talk, Braden, shares the top 8 reasons why podcasters give up too soon, and more importantly, the solutions to overcome these common pitfalls. Recorded during his appearance at the Podcasters at Sea Cruise, this episode is packed with practical advice and a refreshing dose of entrepreneurial spirit. From tackling the technical challenges to mastering audience engagement, Braden covers a wide range of topics that will inspire you to take your podcast to new levels of success.Don't miss: Discover how to leverage your podcast as a powerful networking and client-building tool. Learn the power of refining your content and finding your true niche after the initial 20 episodes. Understand the importance of defining your own success metrics, beyond the vanity numbers. Explore strategies to make your podcast pay for itself and seamlessly integrate with your business. Embrace the mindset of a "lead investigator" and let your passion for learning drive your content creation.Take Action Now! Download Your Free Copy of the Podcast Playbook: https://services.amplifyou.com/podcastplaybookConnect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcastingInstagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.caYouTube: https://www.youtube.com/@amplifyoupodcastnetwork
Define Your Own Success | 006
30-10-2024
Define Your Own Success | 006
Tired of chasing the podcast download numbers game? Braden Ricketts has a refreshing take on redefining success for your show. Braden dives into five unique approaches to measure the true impact of your podcast beyond the vanity metrics. He emphasizes the importance of building authentic connections with a smaller, engaged fanbase rather than aiming for a massive audience. Braden also highlights how podcasting can be a powerful tool for expanding your professional network and simplifying your content creation process. Most importantly, he shares inspiring examples of podcasters who have achieved remarkable financial success, not by focusing on downloads, but by leveraging their show as a referral engine for their business.Don't miss:Cultivate a dedicated community of listeners who actively engage with your brand.Use your podcast as a gateway to unique networking opportunities and access to high-level executives.Leverage your podcast as a content generation hub to streamline your marketing efforts across multiple platforms.Define success based on the referral business your podcast generates, not just download numbers.Embrace a mindset of creating a show that aligns with your unique mission, rather than competing with industry giants.Take Action Now! Download Your Free Copy of the Podcast Playbook: https://services.amplifyou.com/podcastplaybookConnect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcastingInstagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.caYouTube: https://www.youtube.com/@amplifyoupodcastnetwork
Broadcast Your Brand: Connecting Through Your Story | 005
23-10-2024
Broadcast Your Brand: Connecting Through Your Story | 005
Your brand story is the essence of your enterprise - it's what makes you unique and resonates with your audience. In this episode, we explore how to use your business story and brand personality to build meaningful connections and stand out. Start by defining your "why" and sharing your inspiring entrepreneurial journey, including challenges overcome. Showcase your values and infuse your brand narrative with emotion to create a lasting impact and foster deeper connections with customers. Get ready to captivate, inspire, and leave a lasting impression!Don't miss:Harness the power of your brand story to build connections and loyalty.Effectively communicate your business purpose and "why" behind it.Share your entrepreneurial journey and challenges authentically.Showcase your values to attract like-minded customers.Leverage emotional storytelling for a memorable brand experience.Chapters:00:00 - Intro to Broadcasting Your Business00:03 - The Power of Your Brand Story00:10 - Authenticity in Business00:33 - Defining Your Why00:51 - Highlighting Your Journey01:05 - Showcasing Your Values01:29 - Connecting with EmotionTake Action Now! Download Your Free Copy of the Podcast Playbook: https://services.amplifyou.com/podcastplaybookConnect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcastingInstagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.caYouTube: https://www.youtube.com/@amplifyoupodcastnetwork
The Power of Podcasting: Where Passion Meets Strategy | 001
11-10-2024
The Power of Podcasting: Where Passion Meets Strategy | 001
In this premiere episode, Braden dives into the magic of podcasting—how it goes beyond just talking into a microphone and becomes a vehicle for aligning your passions with your business goals. Listen as he shares how years of helping people find their career path evolved into guiding entrepreneurs to create podcasts that genuinely reflect their mission. With personal stories and real-world examples, you’ll hear how podcasting can lead to success both in business and in life. You don’t need to have everything figured out, but if you’ve got curiosity and a drive to create something meaningful, this episode will show you the way.Don't miss:How to align your podcast with both personal passions and business strategy.Why podcasting can be a game-changer for entrepreneurs.The key steps to launching a podcast that resonates with your target audience.How sharing your curiosity can build a community and foster business growth.Practical advice on turning ideas into action, even when you're unsure where to start.Take Action Now! Download Your Free Copy of the Podcast Playbook: https://services.amplifyou.com/podcastplaybookConnect with Braden and AmplifYou:Website: https://amplifyou.comLinkedIn: https://www.linkedin.com/in/bradenrickettsLinkedIn: https://www.linkedin.com/company/amplifyoupodcasting Instagram: https://www.instagram.com/amplifyou.caFacebook: https://www.facebook.com/AMPLIFYOU.ca YouTube: https://www.youtube.com/@amplifyoupodcastnetwork