Leverage Your Podcast Show

Lyndsay Phillips

This show is for podcast hosts and guests, bringing insider secrets from podcast industry experts and entrepreneurs who have created a successful lifestyle business through podcasting. We share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize and simply grow their business. read less
BusinessBusiness

Episodes

Leverage AI With Castmagic to Supercharge Your Podcast Repurposing
1w ago
Leverage AI With Castmagic to Supercharge Your Podcast Repurposing
Are you struggling to repurpose your podcast content and maximize its reach? Do you feel like you're constantly creating new content from scratch instead of leveraging what you already have? In this episode, I sit down with Greg Wasserman, the head of relationships at Castmagic, a powerful AI-powered content repurposing tool. Greg shares how you can take your podcast episodes, meetings, and other conversations and turn them into a variety of valuable assets - from newsletters and social media posts to online courses and more.  Discover how to work smarter, not harder, and unlock new revenue streams for your business. How to repurpose podcast content into various formats like courses, newsletters, and social media posts. Strategies for using AI prompts to create content that resonates with your target audience. Tips for leveraging your existing conversations and meetings to generate new content assets. Insights on how to become a better communicator by providing clear instructions to AI assistants. Techniques for extracting maximum value from your podcast by turning it into multiple revenue streams. The importance of experimenting with different content styles and formats to reach more people. Ways to save time and increase productivity by automating content creation with AI-powered tools. Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free  >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
The ‘Zero Listens’ Podcast Strategy: Driving Business Impact Beyond Downloads
24-06-2024
The ‘Zero Listens’ Podcast Strategy: Driving Business Impact Beyond Downloads
What if you host a podcast without a concern of how many downloads you get, how big your audience is… yet STILL get a huge ROI from podcasting. It CAN be done. I have Mike Allton Head of Strategic Partnerships at Agorapulse on the show to share the Zero Listens podcast strategy. He shares why it works, how to get the right guests for your show, how to engage in a conversation that converts and how to use the content in a way that generates more opportunities. What you’ll learn:  How to strategically choose podcast guests that build valuable business relationships Techniques for converting podcast guests into potential partners or clients How to use podcast content to fuel your sales team's outreach efforts Mike’s "Zero Listens" podcast strategy focused on individual relationships How to effectively repurpose podcast content for paid ads and sales enablement Strategies for structuring podcast episodes to naturally introduce your products/services How to leverage a team and streamline processes   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Strategies That Generate Hot Leads For Podcast Guests
10-06-2024
Strategies That Generate Hot Leads For Podcast Guests
There is more to being a podcast guest then having a one sheet, pitching to be on a show and recording the interview. Every step of the process needs to be strategic for you to gain leads and clients.  My guest today, Jessica Rhodes of Interview Connections, go way back to when we were VA’s and started our businesses and she’s going to share about intentional strategies behind what shows you book on, your mindset about guesting, your talk, your offer and how to leverage the episodes to get more ROI.  What you’ll gain:  What strategies to focus on that will attract leads and clients (ie monetize your podcast guesting). Common mistakes podcast guests make in their interviews that jeopardize their ROI  How to craft a compelling call to action to move listeners to working with you How to leverage podcast content post-interview to boost your results Why your goals will impact podcast guesting, your approach and ROI  An indirect ROI from podcasting, which has become the sole reason for guesting for one of Jessica’s clients  How you can track and test your ROI from podcast guesting  Why ‘co-creating’ an episode should be in your vocabulary and mindset before the interview   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
How To Streamline Your Podcast With Automations and Workflows
27-05-2024
How To Streamline Your Podcast With Automations and Workflows
We are going to geek out today on a topic that is NOT sexy but will help you save hours and dollars in your podcast production. Got your interest piqued?  I’m chatting with podcast and automation coach Joe Casabona about how to create a seamless process to make podcast production easier, save 30% less time, how to automate and what tools to use.   Here are the key takeaways from our conversation: ⚙️ How to automate your processes so that you get more done in less time with less stress ⚙️ What Joe’s go-to automation tools are  to streamline and automate podcast production ⚙️ Why maintaining a regular schedule and consistently producing high-quality content is crucial for building trust with your audience and fulfilling sponsor commitments. ⚙️How documenting standard operating procedures (SOPs) and utilizing project management tools can save time and money ⚙️How AI tools like Descript and Past Magic can assist in editing and content creation, allowing for quicker turnaround times and improved productivity. ⚙️Tips for onboarding and training a virtual assistant (VA freeing up your time for more critical activities. ⚙️How to enhance communication and scheduling with podcast guests with less work   Key Moments:  [00:00:00] - Intro [00:03:25] - The Pain of Procrastination [00:07:50] - Automation and Virtual Assistants [00:14:30] - Consequences of Poor Processes [00:19:45] - Simplifying Automation and Workflows [00:29:15] - Essential Tools for Podcast Production [00:42:10] - Building and Optimizing Podcast Systems
Growth Trends, Research & Business of The Podcasting Industry
20-05-2024
Growth Trends, Research & Business of The Podcasting Industry
I’m pretty excited about this episode as I don’t often talk about the ‘business of podcasting’. It has grown and changed so much in the past 5 years. And if you are just starting to get into the podcasting industry, it can feel overwhelming with so many options and avenues to optimize and monetize.  I have Bryan Barletta from Sounds Profitable on the show to chat about working in the industry, research, trends, and what resources are at your fingertips to help understand the industry a bit more.    We cover:  The evolution and challenges in the podcasting industry including technology, advertising and content.  What types of businesses have emerged since podcasting exploded Tips on navigating the business of podcasting  How to define success in podcasting  The relevance of video in podcasting and the pressure to optimize content Advice on navigating the podcasting industry and knowing what resources are at your fingertips How Sounds Profitable can serve podcast related businesses and podcasters  How research on the industry can provide info on advertising and listener behavior  What the Brands In Audio directory is and how to get involved.  Head to https://LeverageYourPodcastShow.com to read the blog Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Podcast Guesting - Your ‘No Pitch’ Client Attraction Strategy
26-04-2024
Podcast Guesting - Your ‘No Pitch’ Client Attraction Strategy
Imagine attracting leads and clients without any sales pitch - well it’s doable when you are podcast guesting. I have Spencer Carpenter on the show who has booked over 150 entrepreneurs on over 1000 shows and helped them grow their business through guesting. He shares his no nonsense approach to getting on shows, why it’s all predicated on value, what surprising results you can get from guesting and how to use it as your number one marketing strategy.  Here’s a taste of our conversation… How to craft compelling podcast pitches to get booked on more shows Why podcast guesting is the best ‘No Pitch’ sales approach Why setting realistic goals will help you maximize your results from guesting How to leverage your appearances for content creation, speaking opportunities and expand your reach.  Common mistakes podcast guest make that lower their chances of getting booked on more shows How to prepare for podcast guesting and identify suitable shows for guest appearances. How to differentiate yourself, stand out and showcase your value to listeners   Head to https://LeverageYourPodcastShow.com to read the show notes >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free    >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Podcast Guesting Tips From 5 Booking Agencies
15-04-2024
Podcast Guesting Tips From 5 Booking Agencies
Guesting on podcasts is a hot way to tap into other people’s audiences, boost authority, expand your reach, establish partnerships and well, grow your list, leads and business.  So let’s make sure you are doing everything to optimize your efforts to get booked on the right shows, with the right message, in front of the right audience so that you can leverage it for leads, content, and sales.   I have interviewed expert podcast booking agencies (tag guests) and gleaned a ton of actionable advice that you can take today to up your podcast guesting game including... 📌 Discover how to present yourself professionally to match the quality standards of top podcasts. 📌 How to use the Cocktail Party Strategy to embrace authenticity and stand out from the crowd 📌 How to craft a compelling one-sheet that highlights your expertise and value proposition. 📌 Why you need to tailor your talk to what people buy 📌 Tips on hiring a podcast booking agency (and when to know you are ready) Take a listen to these top 10 tips from industry experts…   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Energize Your Speaking Skills With Qigong
11-03-2024
Energize Your Speaking Skills With Qigong
“Energy” is more than healing modalities like acupuncture or body work — it shows up in the stories you tell, both in terms of WHAT you say and HOW you say it. So how you show up and speak on stage matters.  I had such a powerful conversation with Qigong Master, speaker, presentation mentor Vicki Dello Joio about how to craft a compelling story, conquer stage fright and have a magnetic presence on stage to impact the listeners in a bigger way.   A Taste Of What Is Covered:  How Qigong principles can enhance a speaker's energy, presence and connection with the audience.  How aligning passion, presence and power to help you inspire and motivate your audience How to craft compelling stories that emotionally engage audiences.  Tips for overcoming stage fright and setting intentions before speaking engagements. Harnessing energy and charisma for powerful speaking engagements.   Key Moments: 00:03  Intro to Qigong 04:12  The Power of Energy in Public Speaking 10:39  Storytelling to Connect with Your Audience 14:27  Tips for Engaging Your Audience 19:07  Creating a Powerful Presence On Stage 29:36  Tips for Effective Communication and Connection   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Podcast Guesting Strategies - From Niche Targeting to Networking
04-03-2024
Podcast Guesting Strategies - From Niche Targeting to Networking
Podcast guesting is more than simply being asked questions on a podcast and then expecting a flood of leads. You have to be strategic, and intentional, and leverage it fully to get the most benefits. Today I chat with Guest Experts On Air owner and visibility expert Josef Schinwald about how to get booked on high-end podcasts, why you should be niche targeting, what makes a good guest, and how every podcast is a networking event.   🎙️ How to get booked on high end podcasts and the impact it can have for your visibility 🎙️ What makes a good podcast guest and what mistakes to avoid 🎙️ How to craft compelling stories that resonates with the audience 🎙️ Niche targeting  🎙️ How to leverage your interviews for collaborations and partnerships   00:00  Intro 03:44  Elite Podcasts and Audience Research 10:14  Maximizing Podcast Guest Opportunities for Niche Targeting and Brand Visibility 18:18  Using Podcasting For Networking Opportunities  22:23  Qualities of a Good Podcast Guest and Crafting a Compelling Story 26:28  Mastering the Art of Podcast Guesting Tour Marketing 29:40  Building Meaningful Online Relationships  33:08  Tips For Pitching Podcasts   Head to https://LeverageYourPodcastShow.com to read the blog >>>> Get this FREE Guide 7 Checklist For 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales https://www.leverageyourpodcast.com/guest