The Science Behind Unforgettable Advertising with James I. Bond (Encore)

Freedom Nation Podcast

26-12-2023 • 33 mins

What makes certain ad campaigns stick in our minds? How can you use the power of language and persuasion to create unforgettable messages? Join me as I chat with James Bond Bond, author of Brain Glue, who shares his 35-year journey of studying advertising success and the secrets behind emotionally resonant marketing.

James introduces us to his passion box concept, which helps him understand the emotional side of decision making and apply it to his clients' campaigns. We discuss the impact of alliteration and analogies in memorable company names like Coca-Cola, Best Buy, and PayPal, and the importance of metaphors. Dive into the world of fire extinguishers, bedtime stories, and even ice cream flavors like Rocky Road as examples of how these linguistic tricks can persuade customers and drive sales.

Don't miss this fascinating conversation that will change the way you think about language, persuasion, and marketing. Explore the power of chiasmus, Brain Glue, and how icons like Marilyn Monroe used these techniques to create unforgettable images. By the end of this episode, you'll have a whole new appreciation for the impact of language on our brains and the potential it holds for crafting captivating messages that resonate with your audience.

About Guest:

James I. Bond is an accomplished cybersecurity expert with over 10 years of experience in the field. He has a strong background in developing and implementing robust security measures to protect sensitive data and networks. James is highly skilled in vulnerability assessment, penetration testing, and incident response, and has successfully led numerous security projects for major organizations. With his exceptional problem-solving abilities and extensive knowledge of emerging threats, James is dedicated to ensuring the highest level of protection against cyber risks.

Social Media Links:

Facebook - https://www.facebook.com/groups/614052580089432

LinkedIn - https://www.linkedin.com/in/jamesibond/

Book- https://cf.fasterbuyer.com/brain-glue

About Jeff:

Jeff spent the early part of his career working for others. Jeff had started 5 businesses that failed before he had his first success. Since that time he has learned the principles of a successful business and has been able to build and grow multiple seven-figure businesses. Jeff lives in the Austin area and is actively working in his community and supporting the growth of small businesses. He is a board member of the Incubator.Edu program at Vista Ridge High School and is on the board of directors of the Leander Educational Excellence Foundation

Connect with the Freedom Nation podcast at https://freedom-nation-podcast.captivate.fm/

Connect with Jeff:

Instagram: https://www.instagram.com/freedomnationpodcast/

Twitter: https://twitter.com/JeffKikel

LinkedIn: https://www.linkedin.com/in/jeffkikel/


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