PODCAST

LET'S MAKE WAVES with Rana Mouawad

Rana Mouawad

Your weekly dose of personal branding, marketing strategy, content marketing, business advice, growth mindset and more. Each episode dives into a business aspect with step-by-step actionable tips, tactics and resources that are designed to help and guide you to find your professional voice, attract interested audience and gain confidence for better business opportunities.
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#39: On-Point Brand Messaging Helps Push Sales
#39: On-Point Brand Messaging Helps Push Sales
24-01-2022
11 mins
#39: On-Point Brand Messaging Helps Push Sales
#39: On-Point Brand Messaging Helps Push Sales
In this podcast episode, we shed the light on the main elements that "humanizes" the sales experience, and how fully understanding your target audience can be the key to creating the right brand messaging, which pushes to more customer conversion, if communicated correctly during the sales process.
24-01-2022
11 mins
#38: Personal Brand Resolutions: Mistakes to Avoid in 2022
#38: Personal Brand Resolutions: Mistakes to Avoid in 2022
As an entrepreneur, there are certain elements that you need to keep in-balance, where they work together in synergy to best represent you. Some of those elements are: a clear mission, communicating your values, identifying your USP, target audience niching, a solid and attractive offer, using the right channels of communication and a seamless customer experience. In this episode, we untangle any complicated processes and put the spotlight on personal brand mistakes to avoid this year.
03-01-2022
15 mins
#37: How do you Position yourself in a Competitive Market?
#37: How do you Position yourself in a Competitive Market?
Brand positioning is an absolute must for all businesses wanting to succeed. It is the strategic process of being intentional in positioning your brand in the mind of your customers that sets you apart from your competitors. In this podcast episode, I take you through key elements that help you create that differentiation and building a strong brand positioning.
06-12-2021
6 mins
#36: Kickstarting your Referral Program
#36: Kickstarting your Referral Program
What is more exciting for a business owner than having a happy loyal customer? Well, it is for that customer to refer their friends and family to your business and encourage them to buy into it. This is the power of creating a referral program within your business. In this episode, we talk about kickstarting a referral program.
29-11-2021
10 mins
#35: 15 Lessons I Learnt from my 15 Years at Corporate
#35: 15 Lessons I Learnt from my 15 Years at Corporate
In this episode, I take you through 15 lessons I learnt during my 15 years in corporate that have impacted the person and the business you see today.
22-11-2021
43 mins
#34: 10 Tips to Working with Influencers as a Small Business
#34: 10 Tips to Working with Influencers as a Small Business
In this digital space and as small business owners, we cannot afford to shy away from utilizing different marketing tools that can help us build our brand and our credibility... all while reaching more new audiences. Influencer marketing has clearly become one of the most efficient and effective ways for us, business owners, to reach potential target audience, all while increasing brand awareness and helping sales grow. This type of marketing comes at a much lower cost than traditional classic advertising. In this episode, we go through 10 important tips that will give you the confidence and eliminate any overwhelm you might feel about influencer marketing, as a small business owner with limited marketing budgets.
15-11-2021
23 mins
#33: How to Position yourself as a Thought Leader?
#33: How to Position yourself as a Thought Leader?
A Thought Leader is someone who is influencing the narrative by understanding what needs to be done in a specific field or topic. It is important to remember that thought leaders have a thought. In this episode, we dive into the 4 Pillars of Thought Leadership.
08-11-2021
8 mins
#32: How to make Data work for You?
#32: How to make Data work for You?
There is a general uncomfortable feel and many barriers experienced by small business owners when it comes to Data. Sadly, because of these barriers, many plans and strategies are built on ‘a feeling’ or ‘hope’ or minimum information. However, as uncomfortable as this may sound, it is not difficult to build confidence when it comes to working with data.In today's world, Data, more than ever, is playing an important role in our business.
01-11-2021
11 mins
#31: 3 Strategies to Grow your Email List
#31: 3 Strategies to Grow your Email List
Despite the rise of social media, email marketing is still the most effective way to boost customer loyalty and make sales online. However, getting a prospect's email is no easy task! In this episode, we dive into 3 Strategies that can help you build your email list, starting today! Also download now FREE resource - Download 20 Lead Magnet Ideas.
25-10-2021
17 mins
#30: Do You Know Your Customer’s Journey?
#30: Do You Know Your Customer’s Journey?
What if I told you that the reason why your marketing strategy is not working to it’s full capacity is because of one very important element? This element is: Not considering your customer's journey when planning your marketing strategy. In this episode, we chat about customer journey and how to map one for your business.
18-10-2021
16 mins