Listen ad-free

Sukhi’s Gourmet Indian Food: Sukhi Singh and Dalbir Singh

How I Built This with Guy Raz

14-03-2022 • 1 hr 1 min

With no strategic plan and very little money, Sukhi Singh figured out a way to sell Indian food at scale across the U.S.—but it took her almost 20 years to do it. In the early 1990's, she shuttered her faltering café in Oakland, California and enlisted her husband and three children to help her sell bottled curry paste at local stores—and Indian meals at farmers markets. But the real breakthrough came when Sukhi expanded into refrigerated/frozen meals, and landed her chicken tikka masala and samosas in Costco. After growing the family business without a cent of outside investment, Sukhi's Gourmet Indian Food is now one of the biggest Indian food brands in the U.S, with over fifty products available in around 7,000 stores.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You Might Like

The Ramsey Show
The Ramsey Show
Ramsey Network
Marketplace
Marketplace
Marketplace
CREATIVO
CREATIVO
Roberto Mtz
The Prof G Pod with Scott Galloway
The Prof G Pod with Scott Galloway
Vox Media Podcast Network
Motley Fool Money
Motley Fool Money
The Motley Fool
The Canadian Investor
The Canadian Investor
Braden Dennis & Simon Belanger
THE ED MYLETT SHOW
THE ED MYLETT SHOW
Ed Mylett | Cumulus Podcast Network
Jocko Podcast
Jocko Podcast
Jocko DEFCOR Network
TLDR
TLDR
Kyla Scanlon, Devin Friedman, Kat Angus, Sarah Rieger, Matthew Karasz
The Tim Ferriss Show
The Tim Ferriss Show
Tim Ferriss: Bestselling Author, Human Guinea Pig
PBD Podcast
PBD Podcast
PBD Podcast