For most of us? 2020 hasn’t been good for business, but if you work in the sport media world, it has been an absolute disaster. Professional leagues abruptly shut down mid-March because of COVID-19, and would spend months trying to find ways to safely restart.
For today’s guest, Jamie Saull, his professional world came to a grinding halt.
Jamie’s the Head of Brand Partnerships at TSN, a Canadian sports media company that produces live broadcasts and news content for its portfolio of online, TV, and radio platforms.
When the sports world stopped, Jamie had to think fast to keep clients invested in TSN.
Jamie has always been a sport nut. Playing and watching was a big part of his youth, and when it came time to pick a university program? He enrolled in sports business.
He landed his first gig with the CBC while in university. From there his professional career began to take off, and it was doing so well that he had to defer graduation for years until the final class he needed to complete his degree was available online.
Jamie Saul drops by to chat about his passion for sports business, rising through the ranks at TSN, to leading their Brand Partnerships division during what’s arguably become the professional sports world’s most challenging time.
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