EP70 - Canadian Marketing Association VP of Member Experience - Lucy Collin

Agency, vendor, and not-for-profit, Lucy Collin has touched virtually every segment of the media & marketing world. Born & raised in Cartier, Ontario—a small town 80 kilometers north of Sudbury, Lucy moved to Toronto when she was 18 to study Fashion Merchandising and Marketing at Centennial College. After graduating, Lucy moved into media buying & planning at Media Buying Services. Additional opportunities to grow within the agency world presented themselves before pivoting into broadcast sales at the CBC. That was just the start of a sales career that went from local markets in Western Canada to leading sales for multiple Olympic Games and Hockey Night in Canada. Lucy would continue to hold sales & marketing leadership positions at IMG, Marketing Magazine, and Bell Media, to name a few. Lucy Collin, the Canadian Marketing Association’s VP of Member Experience, stops by to chat about growing up in Northern Ontario, the move to the big city, her storied media career, and moving into the not-for-profit sector. www.mediapeople.ca www.instagram.com/vicgenova/