The Anatomy of a Startup Acquisition with Cacheflow's Sarika Garg | E2028
Todays show:
Cacheflow’s Sarika Garg joins Alex Wilhelm to discuss the challenges of B2B software sales (4:26), finding product-market fit (14:08), HubSpot's acquisition of Cacheflow (17:32), and more!
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Timestamps:
(0:00) Cacheflow’s Sarika Garg joins Alex
(2:25) Sarika Garg's startup journey and founding of Cacheflow
(4:26) Challenges in B2B software sales, managing billing complexities, and SaaS explosion
(10:09) Initial funding, product development, and growth
(10:34) AssemblyAI - Get 100 free hours to start building at https://www.assemblyai.com/twist
(14:08) Finding product-market fit and scaling strategies
(17:32) HubSpot's acquisition of Cacheflow
(21:20) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist
(22:24) Preparing for Series A and positioning as an AI company
(24:57) Deal with HubSpot and integration plans
(29:41) Runway - Sign up at https://runway.com/twist to get your first 3 months free
(30:58) Diverse cap table, early exit, and founder lessons
(33:45) Importance of a part-time CFO and organizational efficiency
(37:26) Integration with HubSpot's Commerce Hub
(39:02) Shifts in SaaS buying behavior and future plans at HubSpot
(47:01) Remote work’s impact
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Check out Cacheflow: https://www.getcacheflow.com
Check out Alex’s articles on Cacheflow: https://techcrunch.com/2022/12/06/cacheflow-doubles-valuation-while-raising-10m-proving-that-the-venture-market-is-far-from-dead/https://techcrunch.com/2021/11/10/cacheflow-drops-stealth-tag-raises-6m-to-simplify-the-saas-buying-experience/
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Follow Sarika:
LinkedIn: https://www.linkedin.com/in/sarikagarg
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Follow Alex:
LinkedIn: https://www.linkedin.com/in/alexwilhelm
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Thank you to our partners:
(10:34) AssemblyAI - Get 100 free hours to start building at https://www.assemblyai.com/twist
(21:20) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist
(29:41) Runway - Sign up at https://runway.com/twist to get your first 3 months free
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Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland
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