HighLevel Hot Takes

Matt Deseno

Hi, I'm Matt, and I'm so happy you stopped by my channel! In January 2019, we began using HighLevel for our agency and for hundreds of local businesses. Since then we've helped thousands of agencies and thousands of local businesses launch and grow with HighLevel. On this podcast, I'm going to share as much as I can to help you grow and enjoy HighLevel. So if you’re an entrepreneur or business owner looking to take advantage of this awesome tool, you’re in the right place! Be sure to follow so you never miss an episode!

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Episodes

The Ultimate Tool for Funnel and Website Analytics
6d ago
The Ultimate Tool for Funnel and Website Analytics
Are you tired of manually collecting data for your multiple funnels and websites? Do you wish there was an easy way to know how your 100+ funnels are performing as a whole? HighLevel might have just what you need.In this week’s episode, Tyler and I discuss the new analytics tool inside HighLevel. This tool is designed for users who manage multiple funnels and websites.Today, we’ll show you how versatile this dashboard is, how it simplifies the process of collecting and analyzing data, and why it matters for businesses like yours.Ready to make smart business decisions?Tune in now to learn more about the HighLevel analytics tool!Key Takeaways:Introduction (00:00)HighLevel’s new release (00:35)HighLevel analytics tool features (01:30)Future improvements and modular reporting (05:04)Importance of aggregate analytics for business (05:44)Final thoughts (06:31)Additional Resources:- Learn more about HighLevel Affiliate Manager here- Sign up for my FREE SaaS Masterclass here- Get a FREE Trial of HighLevel here- Join our Facebook Group here- Subscribe to HL Pro Tools on YouTube here- Check out HighLevel guides and tutorials here–HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.Follow us on your favorite podcasting platform so you never miss an episode!
Why You Should Switch Now to HighLevel Affiliate Manager
09-05-2024
Why You Should Switch Now to HighLevel Affiliate Manager
Are you tired of managing your affiliate program without seeing significant results? HighLevel Affiliate Manager's features might just convince you to switch now.A little backstory here…HighLevel started its affiliate program with FirstPromoter as it was the most affordable option at the time. However, FirstPromoter’s pricing structure was designed to charge you more if you make more in your affiliate program.With HighLevel’s fast-growing affiliate program, they had two options: buy out FirstPromoter or build their own affiliate tool. After FirstPromoter declined their offer, they took matters into their own hands.Enter the HighLevel Affiliate Manager–a system within the CRM made to keep track of affiliates more easily.Today, we’ll discuss the differences between FirstPromoter and HighLevel affiliate systems. We’ll also cover some of the upgrades inside HighLevel Affiliate Manager, factors to consider when making the switch, and valuable tips to kickstart your affiliate program.Let’s jump right into it!Key Takeaways:Introduction (00:00)What it’s like using FirstPromoter (00:38)FirstPromoter vs. HighLevel Affiliate Manager (02:07)Is it worth switching to HighLevel Affiliate Manager? (05:15)Factors to consider when making the switch (06:59)Tips when starting an affiliate program (08:57)Additional Resources:- Sign up for my FREE SaaS Masterclass here- Get a FREE Trial of HighLevel here- Join our Facebook Group here- Subscribe to HL Pro Tools on YouTube here- Check out HighLevel guides and tutorials here–HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.Follow us on your favorite podcasting platform so you never miss an episode!
How HighLevel’s Dashboard Makes Other Data Tools Look USELESS
02-05-2024
How HighLevel’s Dashboard Makes Other Data Tools Look USELESS
Are you struggling to make sense of your data? HighLevel’s dashboard might just be the only dashboard you’ll ever need.We all know how data is the lifeblood of any business. Without data, it’s like walking into a dark room–lost and unsure of what lies ahead. However, HighLevel has taken business intelligence to the next level!In this week’s episode, Tyler and I explore the transformative role of HighLevel’s latest customizable dashboards.We discuss how this feature inside HighLevel can drastically improve your SaaS sales and business strategies. Plus, we cover some practical tips on how to make the most of HighLevel’s custom dashboard, and much more.Whether you’re a pro HighLevel user or just dabbling in SaaS, this episode is packed with insights on how you can leverage business data with HighLevel.Let’s jump right in!Key Takeaways:Introduction (00:00)The billion-dollar industry (00:41)HighLevel dashboard vs. others (01:48)Customizing dashboards for niche markets (03:01)The business value of HighLevel’s custom dashboards (04:23)How to make the most of this HighLevel feature (06:07)Benefits of using customized HighLevel dashboards (06:47)Additional Resources:- Learn more about HighLevel dashboards here- Sign up for my FREE SaaS Masterclass here- Get a FREE Trial of HighLevel here- Join our Facebook Group here- Subscribe to HL Pro Tools on YouTube here- Check out HighLevel guides and tutorials here–HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.Follow us on your favorite podcasting platform so you never miss an episode!
How General Atlantic’s Investment Changes Everything for HighLevel
25-04-2024
How General Atlantic’s Investment Changes Everything for HighLevel
HighLevel recently sold 25% of the company to a large private equity firm. What does this mean for HighLevel now?Join us in this week’s episode as Tyler and I break down how this latest investment from private equity giant General Atlantic could change HighLevel’s control dynamics of the company.General Atlantic is a leading global growth equity investment with a portfolio including companies such as Snapchat, Slack, Duolingo, Etsy, SHEIN, and more.We explore how this investment might affect HighLevel’s affiliate marketing strategy and overall marketing initiatives. Additionally, we discuss the potential long-term consequences of having such a powerhouse investor backing HighLevel.Curious how this latest financial chapter for HighLevel will unfold?Tune in to learn more!Key Takeaways:Introduction (00:00)HighLevel’s first big-time investor (00:33)Minority stake vs. majority stake (02:27)HighLevel’s affiliate marketing crackdown (04:55)Maturity in HighLevel’s marketing initiatives (06:33)What you need to know about General Atlantic (09:48)Final thoughts (10:59)Additional Resources:- Sign up for my FREE SaaS Masterclass here- Get a FREE Trial of HighLevel here- Join our Facebook Group here- Subscribe to HL Pro Tools on YouTube here- Check out HighLevel guides and tutorials here–HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.Follow us on your favorite podcasting platform so you never miss an episode!
Is HighLevel the Ultimate ManyChat Killer?
11-04-2024
Is HighLevel the Ultimate ManyChat Killer?
ManyChat has long been recognized as the category king for Facebook messaging automation. But NOT anymore.It might seem unbelievable, considering ManyChat’s dominance in the space for years and the common misconception that it’s owned by Facebook (we all thought about it at some point). However, a new big player in the space is taking Facebook messaging automation to the next level. That’s right, and that’s none other than (drum roll, please)... HighLevel!Join me and my co-host, Tyler Jorgenson, in this week’s episode as we discuss the end of the ManyChat era. We’ll explore how HighLevel’s innovative features not only compete with but surpass ManyChat and why switching to HighLevel could be your best decision yet.Ready to simplify your social media communication?Tune in now to learn more!Key Takeaways:Introduction (00:00)ManyChat’s industry dominance (00:46)HighLevel replaces ManyChat (02:01)How HighLevel is taking over the game (03:00)HighLevel’s relationship with Meta (04:26)Extending the 24-hour messaging limitation (05:07)Simplifying communication with pre-prompted replies (06:47)Why switch from ManyChat to HighLevel (08:28)How to implement these new features on HighLevel (09:38)Final thoughts (10:47)Additional Resources:- Sign up for my FREE SaaS Masterclass here- Get a FREE Trial of HighLevel here- Join our Facebook Group here- Subscribe to HL Pro Tools on YouTube here- Check out HighLevel guides and tutorials here–HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.Follow us on your favorite podcasting platform so you never miss an episode!
The Farmer Marketer Playbook: Why Slow Growth Beats Quick Wins in Business
21-03-2024
The Farmer Marketer Playbook: Why Slow Growth Beats Quick Wins in Business
Have you ever felt like rushing through your business goals only to hit a big wall? You’re not alone. HighLevel is such a robust platform that you could spend a day learning one feature and then chase a new one the next day, yet still not acquire any customers. We all went through that phase, and it doesn’t make you a bad marketer.In this week’s episode, we’ll unpack The Farmer Marketer Playbook–a guide to growing your SaaS business by focusing on solid foundations rather than quick fixes. Today, we’ll learn the power of slow growth, why you should start with free users and build through referrals, the benefits of using this marketing playbook, and more.Ready to grow your business? Let’s dive in!Key Takeaways:Introduction (00:00)The long way is the shortcut (00:39)The power of referrals and building a user base for free (03:19)How to quickly get unpaid customers (06:15)The advantage of selling software as a product (10:12)Why this newbie marketing playbook works (12:34)Benefits of applying this simple marketing strategy (13:55)How to price your product if you’re starting (16:02)Episode wrap-up (18:49)Additional Resources:- Sign up for my FREE SaaS Masterclass here- Get a FREE Trial of HighLevel here- Join our Facebook Group here- Subscribe to HL Pro Tools on YouTube here- Check out HighLevel guides and tutorials here–HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.Follow us on your favorite podcasting platform so you never miss an episode!
The Untold Story Behind Alex Hormozi’s Skool Investment
19-01-2024
The Untold Story Behind Alex Hormozi’s Skool Investment
Alex Hormozi recently invested in Sam Ovens’ skool.com. And the news has spread like wildfire in the marketing space. But there’s something no one is talking about.Before Hormozi invested in Skool, he started ALAN (Artificial Lead Automation & Nurture) just a few years ago. ALAN is a software company that used to help brick-and-mortar businesses work on their leads without the need for human interaction. Then COVID-19 happened. With gyms and other non-essential businesses closed, Hormozi’s ALAN team shifted their focus and went after agencies, which is HighLevel’s playing field. Fast forward to today, Hormozi joins Skool–an all-in-one community and course platform–which is doing what HighLevel has been doing for years. Now, what does this mean to HighLevel? With Hormozi jumping into Skool, will it pose a threat to HighLevel’s established community? Tune in to this week’s podcast episode to learn more about this sizzling SaaS “rivalry”.Key Takeaways:Introduction (00:00)A backstory on Alex Hormozi and Skool (00:41)What Alex Hormozi’s big investment in Skool means (08:32)My hot take on Hormozi/Skool vs. HighLevel (12:18)What is 2024 going to look like? (14:46)Additional Resources:- Sign up for my FREE SaaS Masterclass here- Get a FREE Trial of HighLevel here- Join our Facebook Group here- Subscribe to HL Pro Tools on YouTube here- Check out HighLevel guides and tutorials here–HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.Follow us on your favorite podcasting platform so you never miss an episode!
How to Get a 10% Profit Increase by Adding a Pause Account Strategy
12-01-2024
How to Get a 10% Profit Increase by Adding a Pause Account Strategy
What if I tell you about an untapped profit strategy that could lead to a 10% profit increase?In this episode of HighLevel Hot Takes, we’ll dive into probably one of the most overlooked topics–the incorporation of a pause account strategy to generate high-margin revenue for your SaaS subscription business.We all know by now that nothing lasts forever in the SaaS subscription market. So today, I’ll uncover the stark realities of being in the SaaS space and the advantages associated with offering a pause account option when subscribers consider canceling. Plus, we’ll also explore the psychological aspects behind this offer and how to frame your offer so people would, in the end, avail of the pause account option rather than cancel.Let’s dive in!Key Takeaways:Introduction (00:00)The reality being in the SaaS subscription market (00:35)Uncovering the hidden 5% of pure profit (02:09)What does it mean to pause an account? (03:16)The psychology behind pausing an account vs. canceling (05:46)How to frame your paused account option (08:29)Additional Resources:- Sign up for my FREE SaaS Masterclass here- Get a FREE Trial of HighLevel here- Join our Facebook Group here- Subscribe to HL Pro Tools on YouTube here- Check out HighLevel guides and tutorials here–HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.Follow us on your favorite podcasting platform so you never miss an episode!
How to Have Your Own Branded App Using the HighLevel White Label App
22-12-2023
How to Have Your Own Branded App Using the HighLevel White Label App
Do you want to launch your own branded mobile app? Now, you can make it all happen using just your phone.In this episode of HighLevel Hot Takes, Tyler and I discuss what it was like working on a HighLevel gray label app and what convinced me to transition to the white label mobile app.We also talk about the many cool new features you can play around with inside the HighLevel white label mobile app and what it does to help you grow your SaaS agency. Plus, we’ll answer the trickiest questions: when is the right time to make the transition, and how do you determine your sticky point to make the transition?Let’s jump right in!Key Takeaways:Introduction (00:00)The HighLevel mobile app (00:31)What’s a white label mobile app? (01:39)What you can do inside a HighLevel white label mobile app (04:27)Benefits of a white label mobile app (05:36)When is the right time to upgrade from a gray label to a white label? (07:49)What’s your sticky point? (10:21)Additional Resources:- Sign up for my FREE SaaS Masterclass here- Get a FREE Trial of HighLevel here- Join our Facebook Group here- Subscribe to HL Pro Tools on YouTube here- Check out HighLevel guides and tutorials here–HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.Follow us on your favorite podcasting platform so you never miss an episode!
A Look at HighLevel’s New Customizable Dashboards and 4 Crucial Data You Should Be Measuring
15-12-2023
A Look at HighLevel’s New Customizable Dashboards and 4 Crucial Data You Should Be Measuring
How do you make the most of HighLevel’s new customizable dashboards?In this episode of HighLevel Hot Takes, join Tyler and me as we delve into the versatility of HighLevel’s multiple and customizable dashboards and what data you should measure.Today, we’ll talk about adding new widgets to the HighLevel dashboard and customizing it to tailor your client’s needs, understanding the impact of data visualizations on your business, and identifying the key metrics every SaaS business needs to monitor on their dashboards.Tune in now for a deep dive into optimizing your HighLevel dashboard experience! Key Takeaways:Introduction (00:00)HighLevel’s latest multiple dashboards feature (00:41)What you can do with HighLevel’s new multiple dashboards (01:43)Advantages of data visualizations (03:52)How to use HighLevel’s personal dashboard (04:49)Key metrics SaaS businesses need to look at (06:32)Churn as a leading indicator of MRR (07:39)Final thoughts (08:56)Additional Resources:- Sign up for my FREE SaaS Masterclass here- Get a FREE Trial of HighLevel here- Join our Facebook Group here- Subscribe to HL Pro Tools on YouTube here- Check out HighLevel guides and tutorials here–HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.Follow us on your favorite podcasting platform so you never miss an episode!
HighLevel Hot Takes with Molly Mahoney: How Not to Get Overwhelm When Starting HighLevel
01-12-2023
HighLevel Hot Takes with Molly Mahoney: How Not to Get Overwhelm When Starting HighLevel
In this episode of HighLevel Hot Takes, I sit down with Molly Mahoney, a fellow Californian and one of the speakers from the HighLevel summit.Molly did a bit of a backstory on how she started in her HighLevel journey–how she started emceeing at a HighLevel event and finally signed up as a member. She also shares her experience as a speaker on stage and her talk on an AI social-selling system.Additionally, she gives out one piece of advice for those starting with HighLevel on how to overcome feeling overwhelmed during the process.Tune in now!Key Takeaways:Introduction (00:00)From emceeing a HighLevel event to becoming a member (00:40)Molly’s favorite HighLevel summit speakers (02:38)Molly’s speech on AI social-selling system (03:29)“This is so easy!” (04:12)How Matt started HighLevel (04:44)The good old days of HighLevel (06:20)Matt’s other SaaS brands (07:58)Additional Resources:- Sign up for my FREE SaaS Masterclass here- Get a FREE Trial of HighLevel here- Join our Facebook Group here- Subscribe to HL Pro Tools on YouTube here- Check out HighLevel guides and tutorials here–HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.Follow us on your favorite podcasting platform so you never miss an episode!